TikTok Shop Thailand Releases New Customer Service and Product Regulations
TikTok Shop Thailand has implemented new regulations requiring sellers to ensure that product descriptions match actual items. From July 6, strict assessments on customer service will commence. Stores with a response rate below 85% to buyer messages within 12 hours will face tiered penalties, necessitating improved operational responsiveness from sellers.
What are the key facts?
- 1Effective Date: July 6
- 2Assessment Metric: Response rate to buyer messages below 85% will incur penalties
- 3Compliance Requirement: Product descriptions must match actual items
What happened?
TikTok Shop Thailand requires sellers to complete compliance adjustments to product descriptions by June 20. From July 6, the assessment of response rates will officially take effect for stores with high message volumes; stores with rates below 85% will be penalized.
What does this mean for cross-border sellers?
Sellers on the Thailand platform must immediately optimize product listings and enhance customer service teams to ensure compliance with response rate standards, avoiding account restrictions.