TikTok Shop Tightens Fulfillment Metric Requirements
TikTok Shop is intensifying the assessment of fulfillment metrics, requiring sellers to maintain high logistics performance. Sellers are advised to keep their late dispatch rate below 4% and ensure an on-time delivery rate of at least 80% to adapt to the platform's shift towards a fulfillment-oriented market.
What are the key facts?
- 1Late Dispatch Rate (≤4%) recommended
- 2On-Time Delivery Rate (≥80%) recommended
What happened?
TikTok Shop is enhancing the enforcement of fulfillment metrics and requiring sellers to maintain strong logistics delivery performance. To meet the platform's new demands, sellers should keep their late dispatch rate below 4% and ensure their on-time delivery rate reaches at least 80%. This change reflects the platform's transition to a marketplace that places greater emphasis on fulfillment performance; sellers need to quickly adapt to the new regulations.
What does this mean for cross-border sellers?
Sellers must optimize their logistics supply chain to ensure timely dispatch and prevent penalties from the platform due to insufficient fulfillment metrics. Strengthening communication with logistics partners is essential to ensure compliance.