TikTok Shop Tightens Fulfillment Standards
TikTok Shop is strengthening its assessment of sellers' fulfillment capabilities, requiring sellers to strictly control shipping timeliness to enhance the overall shopping experience.
What are the key facts?
- 1Recommended late delivery rate (LDR) ≤ 4%
- 2Recommended on-time delivery rate (OTD) ≥ 80%
What happened?
TikTok Shop is enhancing its monitoring of fulfillment metrics, suggesting that sellers keep their late delivery rate (LDR) at 4% or below and maintain an on-time delivery rate (OTD) of 80% or above to meet the platform's logistics performance requirements.
What does this mean for cross-border sellers?
Logistics timeliness has become a key factor affecting store ranking and traffic. Sellers should optimize their supply chains and logistics partners to ensure they meet fulfillment standards.