TikTok Shop US Publishes Seller Enforcement Policy
TikTok Shop US adjusts sellers' Account Health Rating based on the nature, severity, and repetition of violations and sets multiple enforcement measures.
What are the key facts?
- 1Account Health Rating is reduced based on violation circumstances
- 2Further measures may be taken when AHR reaches multiple thresholds
- 3Enforcement may include product-publishing restrictions, frozen funds, and store suspension
- 4The seller remains ultimately responsible for stores operated by third parties
What happened?
The TikTok Shop US Seller Enforcement Policy states that the platform will deduct points from a seller's Account Health Rating, or AHR, based on the nature, severity, and repetition of violations. When AHR reaches key thresholds such as 150, 100, 50, and 0 points, the platform may take further action. Measures include point deductions, restrictions on product publishing, frozen or delayed funds, restrictions on platform functions, store suspension, and even termination of selling privileges. The policy applies to US-site merchants and also covers stores registered, operated, or managed by third-party organizations, while the seller remains ultimately responsible. Cross-border sellers may face risks related to product violations, shipping timeliness, after-sales service, creator collaborations, content promotion, and qualification documents. The platform allows sellers to appeal or correct issues but sets strict deadlines; failure to check the Account Health page regularly may result in missed appeal windows.
What does this mean for cross-border sellers?
TikTok Shop US deducts AHR based on the nature, severity, and repetition of violations and may restrict products, funds, or store operations at thresholds such as 150, 100, 50, and 0 points. Third-party operation does not transfer seller responsibility; fulfillment, after-sales service, creator collaborations, content promotion, and qualification documents require continuous records and monitoring.
What should sellers do now?
- 1This week, create an AHR inspection sheet for each US-site store, recording the current Account Health Rating, violation reasons, affected SKUs, enforcement measures, and appeal deadlines. Assign owners to review the 150-, 100-, 50-, and 0-point thresholds.Listing character checker
- 2This week, organize evidence by SKU for shipping timeliness, after-sales handling, creator collaborations, content promotion, and qualification documents, and store order and communication records centrally. Spot-check livestream and short-video products to ensure every key SKU has a complete evidence package.AI Customer Service