TikTok Shop US to Launch New SPS: Sellers Must Optimize Fulfillment and Free-Shipping Policies
The new TikTok Shop US SPS has entered preview testing, with ratings placing greater emphasis on product reviews, dispatch speed, transit times, and free shipping.
What are the key facts?
- 1New SPS enters preview testing
- 2New SPS scheduled to launch on October 15, 2026
- 3New scoring will change product-satisfaction and logistics-fulfillment calculations
- 4Preview scores will not directly affect store benefits
What happened?
TikTok Shop US’s new Shop Performance Score (SPS) has entered preview testing, running from September 21 to October 14, 2026, with an official launch planned for October 15, 2026. The new scoring system will change how product satisfaction and logistics fulfillment are calculated. Product satisfaction will place greater emphasis on product-level reviews, while the logistics and fulfillment components will focus more on dispatch speed and transit times and introduce bonus factors related to free shipping.
During the testing period, the new scores shown to sellers are for preview purposes only and will not directly change current store benefits, traffic, or incentives. Actual benefits will continue to be calculated under the existing SPS. The change mainly affects US sellers who can view SPS, particularly businesses that rely on organic traffic, platform campaigns, creator partnerships, and store ratings to generate orders. Before the official switch, sellers can review dispatch times, transit issues, product satisfaction, and free-shipping strategies to reduce the operational impact after the new score goes live.
What does this mean for cross-border sellers?
After the new SPS officially launches, product satisfaction, dispatch speed, transit times, and free-shipping policies will have a more direct effect on US sellers’ scores, potentially affecting orders from organic traffic, platform campaigns, creator partnerships, and store ratings. Preview scores do not currently change store benefits, but sellers should use the testing period to audit fulfillment and listings.
What should sellers do now?
- 1This week, review the new SPS preview scores for the US site item by item. Record product satisfaction, dispatch-speed, and transit-time issues by store and priority listing, create a pre-launch remediation checklist, and complete a final review by October 15, 2026.Listing Optimizer
- 2For US listings that rely on organic traffic, platform campaigns, or creator partnerships, verify free-shipping settings, transit issues, and fulfillment performance. Use margin calculations to identify products requiring changes, create a free-shipping strategy table, and mark completion for each item.Profit calculator