TikTok Shop U.S. Updates Logistics and Fulfillment Score
TikTok Shop U.S. updated its logistics and fulfillment score, increasing the weighting of delivery speed and adding a free-shipping coverage reward.
What are the key facts?
- 1U.S. site updates logistics and fulfillment scoring guidance
- 2New score has a maximum of 5 points
- 3General categories earn 0.5 points at 80% free-shipping coverage
- 4Some categories have a 60% free-shipping coverage threshold
What happened?
TikTok Shop U.S. updated its logistics and fulfillment scoring guidance on November 5. The new Logistics & Fulfillment Score has a maximum of 5 points and assesses handling time, transit time, seller-fault cancellation rate, and free-shipping coverage, with delivery speed receiving greater weight in the score. For general categories, a free-shipping coverage rate of 80% over the previous seven days earns an additional 0.5 points. For 12 categories that are more difficult to offer free shipping or have lower average order values—including collectibles, food and beverages, apparel and accessories, books, and computers and office equipment—the free-shipping coverage threshold is reduced to 60%, also earning 0.5 points. The mechanism applies to U.S. sellers and provides different calculation scenarios for Seller Shipping, 4PL, CBT, FBT, custom orders, oversized items, and cross-border orders. Cross-border sellers need to reassess package delivery times, free-shipping arrangements, and seller-fault cancellation rates because the score may affect traffic, campaign eligibility, and store performance.
What does this mean for cross-border sellers?
TikTok Shop U.S. includes delivery speed, handling and transit time, seller-fault cancellation rate, and free-shipping coverage in a logistics and fulfillment score of up to 5 points. Cross-border sellers with weak delivery, free-shipping, or cancellation performance may see effects on traffic, campaign eligibility, and store performance and should review each order fulfillment scenario.
What should sellers do now?
- 1This week, map the handling and transit stages for each U.S. store and fulfillment scenario, including Seller Shipping, 4PL, CBT, and FBT; create a list of timing exceptions, identify responsibility for each, and record improvement actions for every scenario.Dimensional weight
- 2This week, calculate the previous seven days’ free-shipping coverage for general categories on the U.S. site, separately check whether the applicable 12 categories reached 60%, and produce coverage, cost, and product lists requiring adjustment as the basis for reviewing free-shipping settings.Profit calculator