TikTok Tests New Service, Intends to Deeply Engage in Shop Operations and Advertising
TikTok is testing a new pilot program aimed at deeply participating in TikTok Shop operations, including directly overseeing creator recruitment and advertising management. This move indicates that the platform is attempting to improve the quality and efficiency of its ecommerce business through stronger control.
What are the key facts?
- 1New pilot program
- 2Platform deeply engages in operations
- 3Covers creator recruitment and advertising management
What happened?
TikTok is testing a new service where the platform will directly oversee critical operational aspects of the Shop, such as creator recruitment and advertising management, to optimize the ecommerce ecosystem.
What does this mean for cross-border sellers?
This pilot program will impact sellers' operational strategies, as the platform may implement stricter operational standards in the future. Sellers need to pay attention to potential increased compliance requirements. Top priority: Update and optimize your operations to ensure compliance with new standards.