TikTok Tests Prime-Like Membership Program to Build E-commerce Giant in the U.S.
TikTok is testing a membership program called 'TikTok Shop Plus,' aimed at enhancing user engagement and retaining shopping traffic that would otherwise go to Amazon by offering benefits such as free shipping and exclusive discounts. This marks TikTok's attempt to create a complete e-commerce ecosystem to challenge Amazon's dominance.
What are the key facts?
- 1Project name: TikTok Shop Plus
- 2Benefits: Free shipping, exclusive discounts
- 3Test pricing: $6, $10, or $15 per month
What happened?
TikTok is testing the TikTok Shop Plus membership program with monthly fees ranging from $6 to $15, which includes free shipping and exclusive discounts. The plan aims to keep users' purchasing behavior within the TikTok platform rather than shifting to Amazon.
What does this mean for cross-border sellers?
If the plan is fully rolled out, it will alter the platform's traffic allocation logic. Sellers should pay attention to how membership benefits can enhance conversion rates and plan strategies for participating in membership promotions ahead of time.