Walmart expands B2B reporting: Business sellers must wait 72 hours for item reports
Walmart has enhanced Walmart Business Reporting, with B2B Item Reports available at least 72 hours after activation.
What are the key facts?
- 1Only active Walmart Business sellers can view B2B data
- 2At least 72 hours after activation are required to generate the item report
- 3Four types of B2B reports were added or clarified
- 4Sellers should avoid misclassifying orders
What happened?
Walmart updated its Walmart Business Reporting guide on September 24, adding and clarifying the use of B2B item, order, return, and sales-insight reports. Sellers must first become active Walmart Business sellers before they can view B2B data by item, order, return, and sales performance. Walmart specifically states that sellers must wait at least 72 hours after activating Walmart Business before generating a B2B Item Report. The change directly affects sellers handling both regular consumer orders and business procurement orders, especially those that need to replenish inventory by customer type, distinguish return rates, set wholesale prices, or evaluate B2B advertising returns. Cross-border sellers should also check API, BI reporting, and ERP mappings to avoid incorrectly classifying Walmart Business orders as regular retail-channel orders.
What does this mean for cross-border sellers?
After activating Walmart Business, sellers must wait at least 72 hours before generating a B2B Item Report, so replenishment, return-rate, and advertising-return analysis cannot immediately be separated by business procurement orders. Sellers must also distinguish regular retail and B2B orders and verify API, BI, and ERP mappings to prevent data-classification errors.
What should sellers do now?
- 1This week, confirm seller status in the Walmart Business backend and create separate reports for B2B items, orders, returns, and sales insights. Export the B2B Item Report only after waiting at least 72 hours after activation, verify API, BI, and ERP field mappings, and retain the results.Procurement List
- 2This week, review Walmart Business orders separately from regular retail orders. Recheck replenishment, return rates, and advertising returns by product and customer type, and produce a B2B-versus-retail comparison table to confirm that no orders are misclassified.ACoS / ROAS calculator