Walmart to Upgrade Scintilla with Marketplace Data Integration
Walmart will upgrade Scintilla to support Marketplace data and expand connections to AI, dashboards, alerts, and inventory tools.
What are the key facts?
- 1Scintilla will add more comprehensive Marketplace data support
- 2The platform will continue expanding AI capabilities
- 3New features include customizable dashboards and custom alerts
- 4The upgrade is not a commission, storage-fee, or fulfillment-fee adjustment
What happened?
Walmart Data Ventures said on September 16, 2026, that its Scintilla platform plans to add more comprehensive Marketplace data support next year and continue expanding its artificial intelligence capabilities. Brands and suppliers operating both Walmart’s first-party supply business and its third-party Marketplace business will eventually be able to view Walmart.com omnichannel performance through a more unified interface. Planned features include Marketplace data integration, customizable dashboards, custom alerts, a more advanced Marty AI assistant, and connections to inventory replenishment and store-supplier tools. The upgrade does not directly change commissions, storage fees, or fulfillment fees, but it may change how sellers and brands analyze their operations. Sellers may need to compare performance across first-party, Marketplace, advertising, inventory, and store channels, and use the data for product selection, inventory replenishment, advertising, and channel attribution. If third-party sellers gain more detailed market and product performance data, platform competition may increasingly involve inventory efficiency, price competitiveness, and omnichannel operating capabilities.
What does this mean for cross-border sellers?
Scintilla plans to add more comprehensive Marketplace data next year, along with customizable dashboards, custom alerts, and inventory-tool connections. This week, sellers should establish comparisons across first-party, Marketplace, advertising, inventory, and store channels to prepare for product selection, replenishment, ad placement, and channel attribution. This is not a commission, storage-fee, or fulfillment-fee adjustment.
What should sellers do now?
- 1Create a comparison table for Walmart Marketplace products, advertising, inventory, and sales performance, and mark the fields available for each channel; produce a maintainable data inventory this week and check for missing fields.My AI Agents
- 2Organize replenishment priorities for key Walmart Marketplace categories, recording current inventory, sales performance, and potential stockout risks for each item; complete a purchasing-preparation list this week and have operations review all priority products.Procurement List
- 3Create an advertising review table for Walmart Marketplace products linking product performance, ad results, and inventory status; complete attribution records for key listings this week so every campaign has a traceable review conclusion.ACoS / ROAS calculator
- 4Compare channel performance and operating costs between Walmart’s first-party supply business and Marketplace business, organized by store and category; produce a channel-selection record this week and flag data points requiring continued monitoring.Marketplace fee compare