Walmart Updates Trust and Safety Policy
Walmart updated its Trust and Safety Policy. Violating products may be removed, and accounts with no sales, Seller Center logins, or API activity for 455 consecutive days may be considered dormant accounts.
What are the key facts?
- 1Page updated on October 5, 2026
- 2Violating products may be removed or have sales restricted
- 3Accounts with no activity for 455 consecutive days may be considered dormant
What happened?
Walmart Marketplace’s Trust and Safety Policy page shows that it was updated on October 5, 2026. The policy states that if products violate regulatory compliance, intellectual property, product safety, food safety, or Walmart’s prohibited-product rules, Walmart may remove the products, restrict sales, suspend the account, or terminate the seller’s selling privileges. The policy also defines a “dormant account” as an account with no sales, Seller Center login, or Developer Portal API activity for 455 consecutive days, which may then be considered dormant. Cross-border sellers that need to retain their accounts, inventory, or API connections should monitor account activity even when their stores have no orders temporarily. For children’s products, food, health supplements, electronics, battery-powered products, and products involving brands protected by intellectual property rights, later reviews may require additional certifications, authorizations, test reports, or safety documents. The page does not state whether the update will immediately trigger a bulk cleanup.
What does this mean for cross-border sellers?
Walmart’s update directly links product compliance with account activity. Violating products may be removed or have sales restricted, while serious cases may result in account suspension or termination of selling privileges. Even stores without current orders should maintain Seller Center logins or necessary Developer Portal API activity and organize compliance materials for high-risk categories.
What should sellers do now?
- 1Log in to the Seller Center for every Walmart store this week, record the latest login time, unread policy notices, and Developer Portal API status, and create a checklist for each store to document account activity and pending items.AI Customer Service
- 2Review listings for children’s products, food, health supplements, electronics, battery-powered products, and branded products one by one. Create a checklist of certifications, authorizations, test reports, and safety documents, and mark the documentation status at least once for every high-risk product.Listing character checker
- 3Screen all active Walmart products this week for regulatory compliance, intellectual property, product safety, and food safety information. Prioritize listings with missing or unclear documentation, produce a missing-document list, and assign an owner to each item.Listing Optimizer