Amazon will implement a 75-character limit on product titles across all categories (except media) starting July 27. Sellers will need to move supplementary information such as material and size to a newly added 'ItemHighlights' field to optimize mobile display and comply with platform requirements.
TikTok Shop performed strongly in the Southeast Asia market, with GMV increasing by 106% year-on-year during the 6.6 promotional period. Data indicates that content e-commerce has become the core growth curve for sellers in the region, with the platform's monthly active users reaching 460 million and market penetration continuing to rise.
Walmart's e-commerce platform has achieved a significant breakthrough by opening shopping permissions to international consumers outside the US for the first time. This move signifies Walmart is accelerating its global e-commerce footprint, providing cross-border sellers with opportunities to access more overseas markets.
eBay has recently upgraded its 'Seller Initiated Offers' feature, adding in-platform messaging negotiation, second offers, and providing buyers with a 96-hour response window, aiming to enhance conversion rates through more flexible interactions.
The competition between Amazon and Walmart in the instant delivery sector is becoming increasingly fierce. Industry data shows that the growth rate of instant delivery has surpassed that of in-store pickup, becoming the core fulfillment method of omnichannel retail, further raising consumer expectations for delivery speed.
TikTok Shop officially entered four new European markets in June, further expanding its global e-commerce footprint. This move presents cross-border sellers with opportunities to tap into emerging European consumer markets but also raises demands for sellers' localization capabilities.
In the first quarter of 2026, the U.S. e-commerce market showed robust performance with sales reaching $302.3 billion, a 9.7% year-on-year increase. Despite facing tariff and compliance pressures, the U.S. consumer market remains resilient in growth.
TikTok Shop Thailand has issued new regulations to strengthen product compliance and customer service response speed. Starting July 6, sellers with a buyer message response rate below 85% within 12 hours will face tiered penalties, necessitating improved operational responsiveness.
Amazon is pushing the UK government to extend VAT collection rules from overseas sellers to all third-party sellers. If the policy is implemented, local UK sellers will also have VAT collected and paid by the platform, suggesting sellers review tax compliance in advance and assess the impact of platform tax collection on cash flow.
Walmart's e-commerce platform has broken geographical barriers and is officially open to international consumers outside the U.S. This move will significantly expand the potential customer base for sellers and provide more global sales opportunities for cross-border sellers.
TikTok Shop Thailand has recently released several compliance regulations, focusing on enhancing the authenticity of product descriptions and the responsiveness of customer service. Sellers must complete rectifications within the specified time and ensure that the shop's message response rate meets standards, or face penalties.
The EU customs reform is ongoing, and from July 1, the tax exemption policy for parcels under €150 will be abolished, introducing a temporary tax rate. Cross-border sellers need to adjust pricing strategies and ensure customs declaration data complies with ICS2 system requirements.
Shanghai has released 17 new policies to upgrade special customs supervision zones, focusing on supporting cross-border e-commerce companies in establishing international distribution centers. The new policies allow for the same warehouse management of returned goods and bonded goods, greatly enhancing logistics and return processing efficiency for cross-border e-commerce.
The cross-border payment platform WapiPay has obtained the Canadian MSB license, officially entering the North American market. This move will provide cross-border sellers with more diverse payment settlement options, particularly in connecting emerging markets with developed markets.
The European Commission has proposed a legislative scheme aimed at simplifying tax regulations, expected to significantly reduce compliance costs for businesses operating within the EU. This is a major benefit for e-commerce companies with branches in Europe or involved in cross-border trade.
The Danish government has confirmed a transition to a single Peppol electronic invoice standard to comply with future EU digital tax requirements. Cross-border sellers need to understand and adapt to this standard in advance to ensure tax compliance in the Danish market.
Amazon's annual Prime Day sale began on June 23 and will last until June 26. The event covers various categories including Amazon's own devices, home goods, and beauty, making it a key window for sellers to gain traffic and clear inventory.
Amazon announced that effective July 27, all product titles (media items excluded) across categories will be enforced with a limit of 75 characters. Sellers must move information such as material and usage to the new ItemHighlights field.
Walmart has quietly reduced platform commissions for 14 categories ahead of the sales event, aiming to attract more sellers and enhance price competitiveness, especially in apparel, electronics, and home categories.
TikTok Shop announced on June 22 a reduction of commission caps for key categories such as beauty, supplements, and home goods, requiring sellers to reassess their content marketing ROI.