Walmart announces a "negative keyword" feature for Sponsored Products advertisers, allowing sellers to exclude irrelevant search terms, optimizing ad spend and improving conversion efficiency.
TikTok Shop has tightened compliance policies for 2026, focusing on misinformation and non-compliant live broadcasts, requiring brand content to accurately reflect product attributes.
eBay has begun publicly displaying sellers' 'Second Chance Offers', which are private discounts offered to non-winning bidders. This increases price transparency on the platform but may also impact sellers' bargaining power.
Walmart has launched the 'Hot Items Incentive Program' to encourage sellers to enhance price competitiveness through commission reductions and traffic support. Sellers using Walmart Fulfillment Services (WFS) or two-day delivery services can receive up to 100% commission reduction.
The EU officially eliminated the €150 import duty exemption on July 1, requiring all imported goods to pay customs duties. This policy aims to regulate cross-border e-commerce imports, and sellers must automatically collect customs duties at checkout.
Meta officially released a standalone seller app aimed at enhancing the professional operation capabilities of Facebook Marketplace. The app integrates AI tools to support automated copy generation and inventory management, providing sellers with more efficient transaction processing and data analytics panels.
USPS Ground Advantage service rates have increased by 11.8%, and the low-rate tiers for lightweight packages have been eliminated. This move directly raises last-mile delivery costs for cross-border e-commerce sellers, particularly for light and small items.
Amazon announced the full opening of 'Seller University', removing the restriction of access only to users with selling accounts. This move aims to lower the barriers to entry for e-commerce and provide more systematic training resources for potential sellers.
eBay is promoting its international shipping service in the UK market to replace the original Global Shipping Programme (GSP). The new service promises sellers a broader delivery range, more competitive shipping rates, and improved protection for international returns and shipping disputes.
eBay has recently adjusted its auction rules to now publicly display sellers' 'Second Chance Offers'. This means discount offers originally sent privately to losing bidders may now be seen by more people.
eBay recently announced that the rates for USPS Ground Advantage shipping labels purchased through the platform will increase for parcels weighing 3-5 pounds. Sellers received only one day of advance notice, putting pressure on cost calculations.
Research shows that consumers tend to shop across multiple channels but place a high demand on consistency of experience. While brands can build trust on platforms like Amazon and Walmart, issues such as delivery delays and inaccurate inventory can lead to consumer loss. TikTok Shop still has room for improvement in delivery timeliness.
The U.S. government officially implemented a new round of 301 tariffs on July 24, imposing new tariffs of 10% to 12.5% on imported goods from multiple economies, including China. Chinese goods are subject to a 12.5% tax rate, with some specific industry goods eligible for exemptions.
Amazon has adjusted the mechanism for obtaining the Featured Offer (formerly known as the Buy Box), abolishing the independent seller performance review and instead adopting a comprehensive weighted ranking formula. The new formula evaluates metrics such as order defect rate, chargeback rate, customer complaints, price, and shipping speed.
Amazon implements stricter character limits for product titles, requiring most categories to be within 75 characters. To compensate for information display space, the platform has introduced an 'Item Highlights' field, allowing sellers to provide specifications up to 125 characters. The media category is currently exempt from this limit.
eBay has updated its auction mechanism to now publicly display the 'Second Chance Offers' sent by sellers to non-winning bidders, showing the price as the non-winning bidder's previous bid amount.
Amazon announces lower access barriers for educational resources, with its 'Seller University' platform now freely accessible to the public. Any user can access comprehensive training courses on listing optimization, pricing strategies, logistics, and advertising without registering for an Amazon seller account.
Amazon has removed the independent performance qualification restrictions for the Featured Offer (Shopping Cart), integrating metrics like order defect rates into the weighted ranking formula, no longer treating them as a single disqualifying threshold.
Amazon will launch an upgraded FBA New Selection Program on July 30, providing better logistics fee waivers and storage support for qualifying new brand ASINs to encourage sellers to introduce new products.
TikTok Shop is piloting a managed service model in the U.S. where the platform will be deeply involved in the sellers' marketing, content, and influencer collaboration. This aims to enhance conversion efficiency through platform-managed operations but also reduces sellers' autonomy.