The U.S. Department of Justice ruled that TikTok U.S. (owned by American investors) is no longer subject to the government device ban. This legal de-risking eliminates significant compliance issues for TikTok's e-commerce ad investments.
eBay begins publicly displaying sellers' Second Chance Offers, meaning private discounts sent to unsuccessful bidders will no longer be confidential.
Walmart announces integration of Google Gemini AI assistant into its shopping and checkout processes, allowing consumers to discover and purchase products directly through AI.
TikTok Shop is testing a membership subscription service called 'TikTok Shop Plus' in the U.S. to enhance user loyalty and retain consumers who would otherwise shop on Amazon by offering free shipping and exclusive discounts.
The U.S. government has imposed new tariffs of 10% to 12.5% on goods from multiple economies, including China, based on Section 301 of the Trade Act of 1974, requiring cross-border sellers to reassess their cost models.
Amazon updates the FBA New Selection Program, effective July 30, offering greater logistics fee reductions and storage incentives.
TikTok Shop is testing a managed operations model in the U.S., where the platform deeply engages in seller marketing and sales, leaving sellers to focus on products and supply chains.
TikTok Shop tightens content policies in 2026, focusing on misleading promotions and non-compliant AI content, requiring strict adherence of brand content to actual product conditions.
The U.S. Department of Justice ruled that TikTok is no longer subject to the federal device ban as its U.S. operations are now controlled and independently operated by U.S. investors, significantly reducing compliance risks for brands advertising on TikTok.
Amazon's US outdoor category has recently shown strong performance, with items like sprinklers and deodorizing sprays selling over 10,000 units monthly. The North American 'backyard economy' demonstrates high resilience amid inflation, with affordable small items being growth points.
Amazon plans to undergo significant upgrades to two warehouses in Florida with an expected investment of $400 million to enhance logistics automation, with facilities expected to resume operations in 2028.
The U.S. government has levied new tariffs of 10% to 12.5% on imports from 60 economies, including China, under trade laws. This move aims to strengthen trade compliance and directly challenges the profit margins and pricing strategies of cross-border sellers.
Bank of the Philippine Islands (BPI) is testing the use of stablecoins for cross-border payroll, aiming to reduce intermediaries' costs and shorten settlement times through blockchain technology, providing new solutions for cross-border fund flows.
Shopee is adjusting its N-Day delivery logistics services across multiple Southeast Asian sites, temporarily suspending certain routes due to holidays and Force Majeure in the second half of the year, with the system automatically switching sellers to alternative logistics channels.
Chinese customs data shows robust performance in cross-border e-commerce in the first half of 2026, with shopper numbers reaching 140 million and significant growth in overseas warehouse export models, indicating the industry's resilience.
The Personal Information Protection Commission of South Korea has imposed hefty fines on TikTok and Apple, accusing them of collecting user data for advertising without explicit consent and lacking transparency in data transmission.
The Indian government has eased foreign investment rules for e-commerce, allowing platforms like Amazon to directly participate in product sourcing and exports, aiming to boost the globalization of Indian enterprises and is expected to significantly expand Amazon's operations in India.
A series of new e-commerce tools was released in mid-July, covering AI video production, cross-border payments, and financing for second-hand fashion, aimed at helping sellers reduce content production costs and improve operational efficiency.
Ho Chi Minh City is actively implementing a new e-commerce law that requires platforms to strictly verify seller identities and disclose transaction information, aiming to create a more transparent and secure e-commerce environment to protect consumer rights.
Walmart delivery workers report that a recent update to the Spark app's item mapping feature has reduced in-store picking efficiency, raising concerns about income loss.