Amazon will enforce new product title guidelines starting July 27, limiting all product titles to 75 characters, except for media categories. Sellers need to utilize the new 'Item Highlights' field to supplement crucial information. Amazon will provide AI tools to assist with optimization, and overdue titles may be automatically adjusted by the system.
TikTok Shop is undergoing major reforms to its compliance system in July by abolishing the previous 'violation points' system and replacing it with a dynamic 'Account Health Rating' (AHR) system. The new system imposes higher requirements on sellers' operational performance, after-sales speed, and compliance, with violations potentially leading to more direct account restrictions.
Marketing agency Podean has announced its acquisition of TikTok Shop's platinum partner, Social Commerce Club. This move aims to integrate resources from both parties to help brands improve conversion rates and influence in TikTok Shop, a rapidly growing social commerce channel. TikTok Shop's market in the U.S. is expected to exceed $23.4 billion in 2026.
On the evening of July 14, eBay experienced a brief technical outage, preventing buyers and sellers around the world from accessing the site normally. Affected functionalities included product purchases, postings, and shipping label printing. Normal service was restored after approximately 45 minutes, but some sellers reported disruptions while processing orders.
Well-known home brand Gorilla Commerce announced that its products are officially available in Walmart's physical stores nationwide. Previously, the brand performed excellently in Walmart's online market, frequently making the best-selling lists. This transition marks the brand's successful shift from a pure e-commerce seller to an omnichannel retail brand.
The United States Postal Service (USPS) implemented a new shipping rate adjustment on July 12, focusing on lightweight but larger packages. The DIM (dimensional weight) divisor has been reduced from 166 to 139, resulting in increased billing weights. Additionally, USPS introduced a handling fee for hazardous materials and penalties for non-compliant packaging, requiring sellers to recalculate shipping costs.
Walmart officially launched its annual back-to-school promotional event on July 15, aiming to attract consumers with a high-value product mix. The promotions cover core categories such as stationery, apparel, and electronics to address the upcoming school shopping peak and further consolidate its price advantage in the retail market.
The governments of Vietnam and Cambodia held a seminar on July 15 in Phnom Penh to promote cross-border e-commerce cooperation between the two countries. Both sides view e-commerce as a key growth engine to achieve the bilateral trade target of $20 billion and are committed to improving logistics connectivity and digital payment infrastructure to support exporter SMEs.
Amazon has announced the cancellation of the seller pre-qualification process for Featured Offers (formerly Buy Box). This means that all offers will automatically enter the candidate pool, with the platform directly assessing based on price competitiveness, delivery speed, and store performance. This move aims to simplify the process but also means competition will be more transparent and direct.
TikTok Shop's mid-year sale in the U.S. saw strong performance, with overall transaction volume doubling. Live commerce became the core driving force, with a year-on-year growth of 3.4 times, demonstrating the explosive power of content e-commerce in the North American market.
eBay has announced updates to the 'Certified Warehouse Usage Rate Requirements.' Starting in 2026, sellers who open foreign warehouse qualifications from 2025 will be strictly assessed on their foreign warehouse order usage; violations may lead to restrictions on selling permissions.
Amazon plans to build a nearly 250,000 square foot automated sorting warehouse in Texas equipped with advanced robotic systems, aimed at enhancing regional logistics efficiency.
Walmart has signed a nuclear energy purchase agreement with Constellation to supply clean energy to its distribution center in Illinois, further advancing its goal of net-zero emissions by 2040.
Marketplace Pulse data shows that Amazon's low-price platform Amazon Haul has achieved an annual GMV of $2 billion, with the vast majority of sellers being Chinese, showcasing Amazon's strong competitiveness in the low-price sector.
A Paris court issued a temporary injunction requiring SHEIN to remove products suspected of infringing on the Lacoste trademark and to pay compensation. This case highlights the intellectual property compliance risks for cross-border platforms in the European market.
Secondhand fashion platform Fleek has completed $25 million in funding, with eBay being one of the investors. The platform utilizes AI technology to optimize the secondhand trading process, demonstrating the continuous heat of the secondhand e-commerce market.
Payment technology company Shift4 has launched a cross-border POS platform that integrates payment, currency conversion, and tax refund functionalities, aiming to simplify the offline retail payment experience in the European market.
Amazon has recently updated the VAT (Value-Added Tax) policy for its Spanish site, requiring sellers to enhance tax compliance management to meet local regulatory requirements.
Due to importers stocking up to mitigate potential tariff hikes, U.S. major ports are expected to import about 2.47 million TEUs in July, breaking the previous record set in 2022. This suggests increased supply chain pressures in the second half of the year, requiring sellers to plan logistics in advance.
The TikTok Shop's mid-year promotion in the U.S. showed strong performance, with overall sales doubling, especially in live-streaming sales and content channels, highlighting the continuous penetration and growth potential of social e-commerce in the U.S. market.