TikTok Shop Updates Delayed Delivery Rate Calculation Rules
On June 15, TikTok Shop updated its calculation logic for the Delayed Delivery Rate (LDR), requiring sellers to ship within specific timeframes, impacting store health scores and ad prioritization.
重要な事実は何ですか？
- 1Effective Date: June 15, 2026
- 2New Formula: (Delayed Delivery Orders + Unshipped Orders Exceeding SLA) / Total Orders Due in Assessment Period
- 3Assessment Impact: Directly linked to store health score and advertising priority
何が起きたのですか？
TikTok Shop has recently adjusted the calculation formula for the Delayed Delivery Rate (LDR). Previously, the metric only counted shipped orders that were late; under the updated rules, it now includes orders that "exceed SLA deadlines but are still not shipped." This aims to enhance overall platform transparency and consumer experience. Although the policy took effect on June 15, a grace period has been given, with mandatory enforcement expected to launch fully in July. The store's health score will directly impact the seller's advertising eligibility and traffic distribution.
越境ECセラーにとって何を意味しますか？
Sellers need to immediately check their inventory turnover and logistics efficiency to avoid deterioration of the LDR metric due to order backlogs. It is advisable to elevate TikTok Shop's fulfillment standards to match those of Amazon to prevent store traffic limitations or advertising disruptions.