TikTok Shop Updates Late Dispatch Rate Calculation Rules and Tightens Fulfillment Assessment
TikTok Shop updated its Late Dispatch Rate (LDR) calculation logic on June 15, requiring sellers to dispatch orders within the specified time and affecting shop health scores and advertising priority.
What are the key facts?
- 1Effective date: June 15, 2026
- 2New formula: (late-dispatch orders + orders past SLA and not dispatched) / total orders due during the assessment period
- 3Assessment impact: directly linked to shop health scores and advertising priority
What happened?
TikTok Shop recently adjusted the formula for its Late Dispatch Rate (LDR). Previously, the metric counted only orders that had been dispatched but exceeded the deadline; after the update, orders that exceed the SLA deadline but remain undispatched are also included. The move is intended to improve overall fulfillment transparency and the consumer experience. Although the policy took effect on June 15, the platform has provided a grace period, and related enforcement measures are expected to begin in full in July. Shop health scores will directly affect sellers’ eligibility for advertising and traffic allocation.
What does this mean for cross-border sellers?
Sellers should immediately review inventory turnover and logistics integration efficiency to prevent order backlogs from worsening LDR performance. Consider raising TikTok Shop fulfillment standards to levels comparable with Amazon to avoid traffic restrictions or disruption to advertising eligibility.