Amazon Adds Delivery-Time Requirement for Seller-Fulfilled Business Orders
Starting September 30, 2026, U.S. FBM sellers must maintain a Business Hour Delivery Rate of at least 90%.
What are the key facts?
- 1U.S. seller-fulfilled products must maintain at least a 90% Business Hour Delivery Rate
- 2The requirement takes effect on September 30, 2026
- 3The metric is calculated over a rolling 14-day period
- 4Offers that do not improve may lose Amazon Business purchase eligibility
What happened?
According to an Amazon Seller Central announcement, from September 30, 2026, U.S. sellers offering seller-fulfilled products must maintain a Business Hour Delivery Rate of at least 90%. The metric is calculated over a rolling 14-day period and measures whether seller-fulfilled shipments for Amazon Business customers are delivered within the business hours specified by buyers.
If a seller is below 90% on September 30, Amazon will first issue a reminder and provide improvement recommendations. If performance has not improved by October 30, 2026, the seller’s seller-fulfilled offers may lose eligibility for purchase by Amazon Business customers.
The rule mainly affects FBM sellers shipping from their own overseas warehouses or third-party overseas warehouses. FBA orders and product eligibility for ordinary retail customers are not directly affected. Amazon recommends reliable carriers, accurate handling times and transit times, Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping. Sellers of industrial products, office supplies, and business-procurement products should check business hours, warehouse cutoffs, and last-mile delivery arrangements.
What does this mean for cross-border sellers?
U.S. FBM sellers shipping from their own or third-party overseas warehouses must maintain a Business Hour Delivery Rate of at least 90% from September 30, 2026, or their eligibility to sell to Amazon Business customers may be affected. Sellers of industrial products, office supplies, and business-procurement goods should prioritize reviewing business hours, warehouse cutoffs, handling times, and last-mile delivery. FBA orders and products for ordinary retail customers are not directly affected.
What should sellers do now?
- 1Export or organize seller-fulfilled orders for Amazon Business customers from the rolling 14-day period, verify delivery within the buyer’s specified business hours for each order, and flag exceptions.Platform Policy
- 2Review handling times, transit times, warehouse business hours, and cutoff times for all U.S. FBM products, and correct settings that do not match actual fulfillment capabilities.
- 3Check the use of reliable carriers, Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping, and prioritize executable delivery arrangements for business-procurement products.