Amazon Cancels Independent Performance Assessment for Featured Offer, Integrates Multiple Metrics
Amazon recently adjusted the rules for obtaining the Featured Offer (Buy Box). The platform will no longer conduct individual seller performance assessments but will integrate order defect rates, chargeback rates, and customer complaints into a unified weighted algorithm, along with price and delivery speed as core weights.
What are the key facts?
- 1Cancels independent seller performance qualification checks
- 2Integrates order defect rates, chargeback rates, customer complaints into weighted formula
- 3Determines Buy Box eligibility with price and delivery speed
What happened?
Amazon has canceled the independent seller performance qualification check for the Featured Offer, opting instead for a comprehensive weighted formula. This formula connects order defect rates, chargeback rates, and customer complaints with factors such as price and delivery speed to determine seller eligibility for the Buy Box.
What does this mean for cross-border sellers?
Sellers should optimize their overall account health, as fluctuations in individual metrics will now directly impact the overall competitiveness for the Buy Box, rather than just trigger qualification checks.