Amazon Japan Updates FBM Shipping Requirements
Amazon Japan is tightening FBM handling-time and on-time-delivery requirements; violations may result in product removal or restrictions on FBM sales.
What are the key facts?
- 1Default handling time limited to same day or next business day
- 2Default handling-time change from October 20, 2026
- 3Longer-handling-time SKUs require separate settings or AHT
- 4Manual shipping settings require a 97% on-time-delivery rate
- 5Non-compliance may lead to product removal or FBM sales restrictions
What happened?
Amazon Japan announced updates to its seller-fulfilled shipping (FBM) requirements. From October 20, 2026, account-level default handling-time settings will retain only two options: “same business day” and “next business day.” If a seller previously set the default handling time to two business days, the system will automatically change it to the next business day. For products requiring longer handling times, sellers must configure the setting separately at the SKU level or enable the automatic handling-time tool, AHT. From November 9, FBM orders with manually configured shipping settings and without shipping-setting automation must maintain an on-time-delivery rate of at least 97%. Sellers that fail to meet the requirement may first receive a warning; continued non-compliance may result in individual product removal or restrictions on FBM sales. Some orders using AHT, shipping-setting automation, Amazon Buy Shipping, or Easy Ship may be exempt from the corresponding metric requirements, but sellers participating in Seller Fulfilled Prime must still meet the program’s own standards. The groups most affected include Japan FBM sellers, cross-border direct-shipping sellers, and sellers unable to consistently control last-mile delivery times.
What does this mean for cross-border sellers?
Japan FBM sellers need to recheck their account-level default handling times and separately configure handling times or enable AHT for SKUs that cannot ship the same day or next business day. Manually configured shipping orders must also maintain at least a 97% on-time-delivery rate; otherwise, sellers may face warnings, product removal, or restrictions on FBM sales.
What should sellers do now?
- 1This week, check the default handling times for all Japan FBM stores, focusing on settings after October 20, 2026, and produce a list of the same-day or next-business-day options.Listing character checker
- 2This week, identify Japan FBM SKUs requiring longer handling times, verify the SKU-level settings or AHT status for each, create an exception SKU list, and confirm a handling plan for every item.
- 3This week, export on-time-delivery records for manually configured Japan FBM orders, review by store and shipping setting whether the rate is at least 97%, and retain a remediation table for non-compliant orders and their causes.