Amazon Launches One-Stop Brand Violation Reporting
Amazon Brand Registry has launched a unified guided reporting experience that combines workflows for intellectual property infringement and Seller Code of Conduct violations.
What are the key facts?
- 1Combines intellectual property infringement reporting
- 2Improves Seller Code of Conduct violation feedback
- 3Provides a unified guided reporting experience
What happened?
Amazon has introduced a new guided reporting experience in Brand Registry to help brand owners submit and handle relevant violations on the platform. The feature combines intellectual property infringement reports and Seller Code of Conduct violation feedback in a single entry point, allowing brand owners to select the relevant issue type and submit materials through the same process. The platform has standardized the reporting steps and uses on-page guidance to clarify the required direction for different types of violations. The update covers common intellectual property infringement and Seller Code of Conduct violation scenarios for brand owners, with a focus on consolidating previously separate reporting channels into a one-stop experience. Amazon’s official page states that brand owners can use the new guided feature in Brand Registry to report relevant violations to the platform.
What does this mean for cross-border sellers?
A unified reporting entry point will make it easier for brand sellers to handle unauthorized resellers, infringement, and Seller Code of Conduct violations, but it does not reduce the need to prepare evidence. Submitting only screenshots without organizing proof of rights and violation links can still delay action and increase listing risk. Highest-priority action: create a brand asset and infringement evidence folder this week, retaining links, screenshots, and ownership documents as required by the platform.