Amazon US Adds Business Hour Delivery Rate Requirement for Business Orders
Amazon US requires FBM sellers serving Amazon Business buyers to maintain a Business Hour Delivery Rate of at least 90% from September 30, 2026.
What are the key facts?
- 1Business Hour Delivery Rate requirement for seller-fulfilled orders in the US store
- 2At least 90% required from September 30, 2026
- 3Metric calculated using rolling 14-day data
- 4Failure to improve by October 30, 2026 may remove business-customer display eligibility
- 5Rule applies only to seller-fulfilled business orders in the US store
What happened?
Amazon has introduced a new Business Hour Delivery Rate requirement for seller-fulfilled orders in the US store, applying to sellers serving Amazon Business buyers. From September 30, 2026, affected sellers must maintain a rate of at least 90%. The metric is calculated using rolling 14-day data and primarily measures whether packages arrive during business customers’ operating hours.
Amazon has notified sellers below the standard and set a remediation deadline. If a seller has not improved by October 30, 2026, its seller-fulfilled offers may lose eligibility to be displayed to Amazon Business customers. The rule applies only to seller-fulfilled business orders in the US store; FBA orders and standard retail offers are not affected.
Sellers using FBM, with inconsistent delivery performance, or selling to offices, factories, schools, and institutions are more likely to be affected. They need to review promised delivery times, carrier delivery windows, and the ability to identify business addresses.
What does this mean for cross-border sellers?
For US-store FBM business orders serving Amazon Business buyers, sellers must maintain a Business Hour Delivery Rate of at least 90% from September 30, 2026, calculated on a rolling 14-day basis. Products for offices, factories, schools, and institutions with inconsistent delivery may lose eligibility to display seller-fulfilled offers to business customers after October 30, 2026. FBA and standard retail offers are not affected.
What should sellers do now?
- 1This week, filter US-store FBM business orders, verify business-address identification, promised delivery times, and carrier delivery windows, and create a rolling 14-day delivery-rate tracker confirming performance of at least 90%.Listing character checker
- 2This week, review promised delivery times and delivery information for each Listing used by office, factory, school, and institutional customers; produce a list of abnormal addresses and late orders and complete corrections before the remediation deadline.