Amazon US Enforces 75-Character Product Title Limit
Non-media product titles on Amazon US must not exceed 75 characters, with enforcement rolling out from July 27, 2026.
What are the key facts?
- 1Amazon US non-media product titles must not exceed 75 characters
- 2The limit is being enforced gradually from July 27, 2026
- 3Overlong titles may be automatically adjusted
What happened?
Amazon’s product detail page rules continue to enforce a 75-character limit for non-media product titles, including spaces in the character count. Amazon previously stated that the limit would be enforced gradually from July 27, 2026, and the Help page recently displayed and reconfirmed the requirement. When a title is too long, the system may automatically adjust it, and the excess length may also affect search visibility, mobile readability, and product compliance reviews. The requirement applies to all Amazon US sellers. Cross-border sellers should pay particular attention to title length caused by combining Chinese and English brand names, model numbers, colors, sizes, compatibility terms, and feature keywords. The original guidance recommends prioritizing the brand, core product type, key model, and one primary use case, while moving materials, specifications, selling points, and long-tail keywords to bullet points, A+ Content, and backend Search Terms. For multi-variation ASINs, sellers must check each title individually rather than changing only the parent title.
What does this mean for cross-border sellers?
Non-media product titles on Amazon US must not exceed 75 characters. Overlong titles may be automatically adjusted and may affect search visibility, mobile readability, and compliance reviews. Prioritize the brand, core product type, key model, and primary use case in the title, and move other information to bullet points, A+ Content, and Search Terms.
What should sellers do now?
- 1This week, export all non-media ASIN titles for the US store, check each title with a character counter, and flag parent and child titles exceeding 75 characters. Produce a revision list and ensure every variation has a check record.Listing character checker
- 2This week, rewrite overlong listing titles by prioritizing the brand, core product type, key model, and one primary use case. Move materials, specifications, selling points, and long-tail keywords to bullet points, A+ Content, and Search Terms, and complete a before-and-after version log.Listing Optimizer
- 3This week, review the title structure of multi-variation ASINs and separately check whether color, size, compatibility, or other terms cause titles to exceed the limit. Submit character-count records for the parent and all child ASINs, ensuring none exceed 75 characters.