Walmart Canada Updates Product Detail Page Media Library Requirements
Walmart Canada allows eligible sellers to manage rich media content, including images, videos, and 360° displays, while emphasizing AI content accuracy, compliance, and French-language requirements.
What are the key facts?
- 1Walmart Canada's product content guide was updated on October 22, 2026
- 2Eligible sellers can manage various types of rich media in the Media Library
- 3AI-generated content must be accurate, truthful, and supported by the necessary rights
- 4Products and rich media content must meet Canada's French-language and bilingual requirements
What happened?
Walmart Canada's product content guide was most recently updated on October 22, 2026. According to the guide, eligible sellers can manage rich media content, including images, videos, and 360° displays, in the Media Library. Walmart emphasized that AI-generated content must be accurate and truthful, and that sellers must have the rights required to use the relevant content and comply with Walmart's Product details policy. For products listed on Walmart.ca, product content must meet the Canadian site's French-language requirements, and uploaded rich media assets should also comply with bilingual content standards. The requirements affect cross-border sellers using AI to generate primary images, video scripts, selling-point copy, or product detail page assets, as well as sellers copying content from the U.S. site to Canada. If assets are available only in English, contain unauthorized brand or likenesses, or include AI-generated product specifications that do not match the actual product, the content may be rejected, conversion may decline, and compliance review may be triggered. Before bulk uploads, sellers need to check English-French content, text in images, dimensions and specifications, and trademark and copyright authorization.
What does this mean for cross-border sellers?
Eligible sellers can manage images, videos, and 360° displays in the Media Library, but AI-generated assets must be accurate, truthful, and supported by the necessary rights. Products and rich media content for Walmart.ca must also meet English-French bilingual requirements; otherwise, they may be rejected, hurt conversion, or trigger compliance review.
What should sellers do now?
- 1Create an English-French bilingual asset checklist for Walmart.ca products this week, covering primary images, videos, 360° displays, and selling-point copy; verify each specification against the actual product and retain a final upload-ready bilingual checklist.Listing Optimizer
- 2Review image text, dimensions and specifications, and AI-generated content for every Listing planned for the Media Library; flag assets that are English-only or contain mismatched specifications, then produce a revision list and do not upload items that fail review.Listing character checker
- 3Trace trademark, likeness, and copyright authorization for U.S.-site content and AI assets planned for use in Canada this week, archive proof by Listing, and review Walmart's Product details policy; create an authorization and compliance record for every product awaiting upload.