Amazon US Implements Business-Hour Delivery Rate Requirement
Amazon requires FBM orders for Amazon Business customers in the US marketplace to maintain a Business Hour Delivery Rate of at least 90%; offers that do not improve may be deactivated.
What are the key facts?
- 1US marketplace Amazon Business seller-fulfilled orders must maintain at least a 90% Business Hour Delivery Rate
- 2Metric calculated over a rolling 14-day period
- 3Metric applies only to seller-fulfilled orders shipped to commercial addresses
- 4Relevant offers from sellers that do not improve may be deactivated
- 5FBA and regular retail offers are not directly affected
What happened?
Amazon has introduced a Business Hour Delivery Rate requirement for seller-fulfilled orders serving Amazon Business customers in the US marketplace. From September 30, 2026, sellers must maintain a Business Hour Delivery Rate of at least 90%. The metric is calculated over a rolling 14-day period and applies to seller-fulfilled orders shipped to commercial addresses. If sellers have not improved by October 30, 2026, their seller-fulfilled offers for Amazon Business customers may be deactivated. The requirement does not directly affect FBA or regular retail offers. Sellers most affected include cross-border sellers using FBM to sell office supplies, industrial supplies, electronic accessories, consumables, and wholesale packaging products to business customers. Amazon recommends using Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping to reduce the risk of mismatches between promised handling times and actual handover times.
What does this mean for cross-border sellers?
For FBM orders to Amazon Business customers in the US marketplace, the Business Hour Delivery Rate must remain at least 90% over a rolling 14-day period; otherwise, the relevant seller-fulfilled offers may be deactivated. Prioritize checking promised handling times, actual handover times, and delivery performance for business-customer orders. FBA and regular retail offers are not directly affected by this metric.
What should sellers do now?
- 1This week, identify all US marketplace FBM orders for Amazon Business customers shipped to commercial addresses, check the Business Hour Delivery Rate over the rolling 14-day period, and create order-level details and metric records to confirm it reaches 90%.AI Customer Service
- 2For FBM offers for office supplies, industrial supplies, electronic accessories, consumables, and wholesale packaging products, review promised handling times against actual handover records item by item, flag Listings that may be lowering the rolling 14-day delivery rate, and complete a remediation list.
- 3Enable or review Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping in the US marketplace FBM fulfillment process; sample commercial-address orders to check promised handling times, handover times, and delivery records, and retain the review results.