Amazon US Limits Product Titles to 75 Characters
Amazon US will limit most product titles to 75 characters and gradually update overlength titles based on AI recommendations.
What are the key facts?
- 1Most Amazon US product titles are generally limited to 75 characters
- 2The new limit takes effect July 27, 2026
- 3Media products are excluded from the limit
- 4Brand owners have 14 days to review, modify, and approve
What happened?
Amazon announced that, starting July 27, 2026, product titles in all categories except media will generally be limited to 75 characters, including spaces. For titles that remain over the limit, Amazon will gradually update them according to its AI recommendations. If brand owners receive system-generated modification suggestions for titles or Item Highlights, they will have 14 days to review, modify, and approve them. The policy was not first announced in October, but it continues to be enforced in Seller Central and remains an important Listing rule. Affected sellers include cross-border brand sellers, sellers using long keyword titles, and sellers dependent on onsite search traffic. Sellers need to check whether high-value information such as color, size, material, and intended audience appears near the beginning of the title, and move compressed information to Item Highlights. Overlong titles, keyword stuffing, or AI rewriting may affect mobile display, search relevance, and conversion rate.
What does this mean for cross-border sellers?
Most non-media product titles on Amazon US should generally be kept within 75 characters, and overlength titles may be updated according to system AI recommendations. Brand sellers must also promptly handle modification suggestions for titles or Item Highlights; otherwise, mobile display, search relevance, and conversion may be affected.
What should sellers do now?
- 1Batch-check titles for non-media products on Amazon US. Compress them to 75 characters or fewer under the rule that spaces count, while retaining high-value information such as color, size, material, and intended audience, and produce a Listing revision list.Listing character checker
- 2Create a review checklist for title and Item Highlights suggestions for brand owners. After receiving an AI modification suggestion, complete the review, modification, and approval within 14 days, retaining before-and-after versions for each item.Listing Optimizer
- 3Move supplementary selling points removed from titles to Item Highlights. Prioritize Listings that depend on search traffic and long keyword titles, and complete one round of mobile-display checks.