Amazon US Tightens Business-Hour Delivery Rate Requirement
Amazon US requires Business Hour Delivery Rate for Amazon Business buyers to reach at least 90% over a rolling 14-day period; if the rate falls short and does not improve, self-fulfilled offers may be affected.
What are the key facts?
- 1Key enforcement point on October 30, 2026
- 2Rolling 14-day business-hour delivery rate must be at least 90%
- 3Self-fulfilled offers for Amazon Business customers may be disabled if the metric falls short and does not improve
- 4FBA and standard retail offers are not directly affected
- 5Self-fulfilled, cross-border direct-shipping, and long-transit-time sellers are among those most affected
What happened?
Amazon US has introduced a Business Hour Delivery Rate requirement for Amazon Business buyers, reaching a key enforcement point on October 30, 2026. Sellers must maintain a business-hour delivery rate of at least 90% over a rolling 14-day period, with orders delivered during the business hours of business customers. If the metric falls below the requirement and does not subsequently improve, Amazon may disable the seller's self-fulfilled offers for Amazon Business customers.
The requirement directly concerns self-fulfilled offers; FBA and standard retail offers are not directly affected by this requirement. The sellers most likely to be affected include those using self-fulfillment, cross-border direct shipping, longer transit times, or carriers with inconsistent scans. Sellers of office supplies, industrial supplies, commercial equipment, and bulk-purchase products are also key groups concerned.
The original notice recommends that sellers review promised delivery times, handling times, carrier routes, and final-mile delivery windows, and consider enabling Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping.
What does this mean for cross-border sellers?
Self-fulfilled offers for Amazon Business buyers in the US store will be subject to a rolling 14-day business-hour delivery rate of at least 90%. If the rate falls below the threshold and does not improve, eligibility for the affected offers may be impacted. Stores using self-fulfillment, cross-border direct shipping, long transit times, or carriers with inconsistent scans should prioritize reviewing delivery promises and final-mile performance. FBA and standard retail offers are not directly affected.
What should sellers do now?
- 1This week, review the promised delivery times, handling times, carrier routes, and final-mile delivery windows for office supplies, industrial supplies, commercial equipment, and bulk-purchase products in US self-fulfilled stores; create a problem-listing register and assign an owner to each item.AI Customer Service
- 2Create a rolling 14-day delivery-rate tracking sheet for self-fulfilled offers targeting Amazon Business buyers. Focus on cross-border direct shipping, long-transit-time, and unstable-scan routes; record the metric daily and create an exception record whenever it falls below 90%.
- 3Evaluate and enable Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping in US self-fulfilled stores. Verify promised transit times and route settings item by item, then complete and retain a configuration checklist.