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During Amazon’s Prime Day event in 2026, consumer spending exceeded $26 billion, a year-on-year increase of 9.3%. Electronics, toys, and home appliances were the top-selling categories, with average discounts ranging from 20% to 24%, reflecting strong consumer demand for high-value products amid inflation.
Europe is currently experiencing extreme heat waves, leading to a three-digit increase in sales of air conditioners, fans, and sunscreen products on cross-border platforms such as AliExpress. Germany, Spain, and Italy show particularly strong market demand, with stock running low.
Walmart announces the acquisition of Vibe.co, a connected TV (CTV) advertising platform, aiming to provide third-party sellers on its platform with easier television advertising tools and enhance ad conversion rates through data integration, further challenging Amazon's dominance in retail media.
Due to high temperatures in Europe, demand for summer appliances on the AliExpress platform has exploded. Portable air conditioners have sold out in multiple countries, with ice makers and fans seeing significant week-on-week sales growth, prompting relevant sellers to urgently restock.
Walmart announced the launch of Walmart+ membership service in Canada, marking the first pilot of the service outside the U.S. Canadian consumers can enjoy various membership benefits such as same-day delivery from stores, free shipping on the website, and Crave streaming service as part of this expansion into the international e-commerce market.
DHL's 2026 e-commerce trends report reveals that U.S. consumers heavily rely on convenience, with 93% of respondents citing fast, free delivery and easy returns as top considerations. Trust is identified as the main barrier to cross-border shopping, with 52% of consumers avoiding international purchases due to fraud concerns. Stockouts and unmet delivery expectations are major reasons for shopping cart abandonment.
The latest logistics weekly report indicates that with the suspension of low-value tariff exemptions, the cross-border e-commerce supply chain faces severe challenges. Sellers are forced to shift from fragmented small package direct mail to bulk shipping and overseas warehouse models to reduce compliance risks and costs.
The TikTok Shop Mid-Year Promotion in the US started on June 17 and will last for 16 days. The platform advises sellers to boost traffic conversion through short videos and live broadcasts, and to use AI creative tools such as TikTok Symphony to optimize content production.
Amazon Global Selling released a white paper titled '2026 Trends in China's Export Cross-Border E-commerce,' highlighting that AI has become a new paradigm for going global. Research shows that 98% of Chinese sellers are using AI tools in their operations, with AI evolving from single-point tools to collaborative agents.
Walmart Marketplace maintained strong growth in 2026, surpassing 150,000 sellers and achieving a 34% year-on-year revenue increase. The platform actively attracts Amazon brands through a more favorable fee structure and a new seller incentive program offering up to $75,000.
Industry analysis predicts Amazon’s 2026 Prime Day will drive U.S. e-commerce sales to reach $26.3 billion. Prime Day has evolved into a promotional event for the entire industry, with competitors like Walmart planning their own synchronized sales to capture traffic.
Walmart announced that Walmart.com is now open to international buyers, with Mexico as the first pilot market. For sellers on the U.S. site, this means they can reach Mexican consumers directly without additional cross-border listing actions, as logistics and tariffs will be handled by the platform.
TikTok Shop's mid-year promotional event saw a strong performance in its first week, with significant growth in both the POP self-operated and fully managed models. Categories related to sports events and summer trends were the main drivers of this growth.
Mobigital has announced the launch of its AI virtual livestream solution, which integrates supply chain resources with AI technology to help cross-border sellers solve marketing challenges. This technology aims to enhance livestream efficiency through automation and assist businesses in achieving scalable growth in international markets.
Helport AI publishes its financial report and announces a partnership with QuickCEP to develop a fully managed AI customer service solution for global cross-border e-commerce. This collaboration aims to enhance customer service efficiency through AI labor systems, expected to significantly contribute to revenue starting in fiscal year 2027.
TikTok is evolving from a single video platform into a 'super app' by integrating e-commerce, travel bookings, and financial services, creating an ecosystem similar to WeChat. TikTok Shop's strong growth in the U.S. market showcases its competitiveness as an e-commerce platform.
Latest data shows that consumer spending during Amazon Prime Day has decreased, with shopping priorities shifting towards essential items. This reflects consumers' increased caution in unnecessary spending amid the current economic environment.
TikTok Shop's mid-year sales in the US showed strong performance in the first week, with the POP cross-border self-operated model's daily GMV exceeding last year's by more than 2.2 times. Categories related to sports events and summer trends emerged as growth drivers, with the number of livestreams exceeding 10,000 USD increasing by over three times year-on-year, highlighting the explosive potential of livestream selling in the US market.
ASEAN reaffirms its support for MSMEs on International MSME Day, aiming to enhance the trade policy environment, digital connectivity, and sustainable value chains through the SCOPE Trade project in cooperation with the EU, to increase the competitiveness of MSMEs in cross-border e-commerce and global markets.
Amazon Global Store officially launched the 'Latin America Quick Pass Program' to provide local registration, product selection, and operational support for 3,000 Chinese brands that are willing to invest long-term, aiming to accelerate their presence in Latin America, the fastest-growing e-commerce region globally by 2026.