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Platform Policy

1388 articles

6 items
Platform PolicyAmazonsellersappeal

Amazon to Implement 75-Character Title Limit Starting July 27

Amazon will enforce a new title policy limiting product titles to 75 characters starting July 27, introducing a 125-character 'Item Highlights' field. This aims to optimize the mobile shopping experience, and sellers must adjust their listings by the deadline or risk automatic modifications by the system.

Platform Policy163

Yahoo! Shopping in Japan to End Free Model on September 1

LINE & Yahoo has announced that Yahoo! Shopping will end its free monthly fee and no sales commission model on September 1, 2026, after 13 years. Starting then, a system usage fee of 10,000 yen per month and a 2.5% sales commission will be implemented.

Platform PolicyNova Analytics

Walmart Lowers Commission Rates for 14 Product Categories

Walmart has quietly reduced commission rates for 14 core product categories, including apparel, electronics, and home goods, ahead of a major promotional event, aiming to attract more sellers and enhance price competitiveness.

Platform PolicyPpcland

Amazon Discontinues Independent Performance Review for 'Featured Offer'

Amazon has updated the criteria for obtaining the 'Featured Offer', eliminating the independent seller performance reviews and integrating order defect rates, refund rates, and other metrics into a weighted ranking formula along with price and delivery speed to determine Buy Box eligibility.

Platform PolicyWhitehouse

White House Announces New Aluminum Import Tariff Adjustments

The US government has announced new measures for aluminum imports aimed at promoting investment in domestic aluminum smelting through tariff incentives. Qualified companies investing in the US will benefit from a 50% reduction in tariffs on imported aluminum products.

Platform PolicyIndependent

Brands Call on TikTok Shop Creators to Resist AI Fake Content

Brands like SharkNinja urge TikTok Shop creators to stop using AI-generated fake promotional videos, emphasizing that consumers prefer genuine product demonstrations. TikTok currently allows the use of AI tools but requires clear disclosure.

11 items
Platform PolicyStackinfluence

Walmart Lowers Commissions for 14 Categories Ahead of Promotions

Walmart's e-commerce platform has quietly reduced commission rates for 14 categories, with the most significant reductions in clothing, electronics, and home goods, aiming to enhance overall price competitiveness by lowering seller costs.

Platform Policy163

Amazon Gradually Abolishes Buy Box Seller Qualification Process

Amazon has announced the cancellation of the seller qualification process for the Buy Box, with all offers automatically entering the candidate pool. This means competition will return to metrics such as price, logistics speed, and store performance. The barrier for new sellers is lowered, but competitive pressure will intensify.

Platform PolicyBusiness Insider

TikTok Shop Tests Fully Managed Services Model in the U.S.

TikTok Shop plans to launch a trial of fully managed services in the U.S., deeply involving the platform in merchants' operations, including advertising, content creation, and product listings. This move aims to enhance conversion efficiency through platform-based operations, but it also means merchants will have reduced autonomy over their stores.

Platform PolicyShopifreaks

eBay Announces Fee Structure for eBay Live Streaming

eBay has officially announced the fee structure for eBay Live streaming, setting most category fees at 8.9%, significantly lower than the standard 13.6% rate for non-store sellers. This move aims to encourage sellers to leverage live streaming for sales and enhance the platform's competitiveness in the live e-commerce space.

Platform PolicyAmazon Seller Central

Amazon Adjusts Product Title Character Limit to 75 Characters

Starting July 27, Amazon will implement new product title rules, limiting all product titles (except for media categories) to 75 characters. Additionally, an 'Item Highlights' attribute will be introduced, allowing for 125 characters to showcase product highlights. Sellers need to optimize their listings in advance to adapt to the more concise display requirements.

Platform PolicyAmazon Seller Central

Amazon FBA New Selection Program to Upgrade on July 30

Amazon announced an upgrade to the FBA new selection program, offering better fee deductions and storage waivers to encourage sellers to expand new selections. Registered sellers will be automatically migrated but must confirm after a specific date to maintain eligibility for discounts.

Platform PolicyChuhai

TikTok Shop Southeast Asia Tightens Cross-Border Fulfillment Rules

The adaptation period for cross-border direct shipping orders on TikTok Shop Southeast Asia ended on July 19. The platform now requires sellers to strictly comply with the 48-hour packaging and 3-day logistics pickup timeframes, with compliance thresholds adjusted, and violations will face penalties.

Platform PolicyAmazon Seller Central

Amazon to Implement 75-Character Title Rule Starting July 27

Amazon will enforce a new product title length limit of up to 75 characters starting July 27. Sellers must also use the new 'Item Highlights' field to provide additional product information. This initiative aims to optimize mobile display and sellers need to adjust existing listings in advance to avoid compliance risks.

Platform PolicyTikTok

TikTok Shop Launches Dynamic Account Health Rating System

TikTok Shop has officially replaced the previous penalty points system with a dynamic Account Health Rating (AHR) system. The new system uses machine learning to assess store risks in real-time, with ratings categorized into green, yellow, and red, directly affecting traffic allocation, promotional tool usage, and fund settlement, requiring sellers to shift from passive compliance to proactive management.

3 items
Platform PolicyWalmart

Walmart Launches Hot Item Incentive Program

Walmart has introduced a 'Hot Item Incentive Program' to provide strong support for frequently searched products. Sellers who maintain competitive pricing and use WFS logistics can receive up to 100% commission reduction and full waiver of storage fees, aiming to enhance overall price competitiveness on the platform.

Platform PolicyStackinfluence

Amazon Cancels Pre-Qualification for Featured Offer Sellers

Amazon has gradually eliminated the independent seller pre-qualification process for the Featured Offer (formerly Buy Box). In the future, the system will assess sellers dynamically based on a holistic evaluation of pricing competitiveness, shipping timeliness, and store performance, rather than relying on a single pre-qualification threshold.

Platform PolicyStackinfluence

Walmart Lowers Platform Commissions for 14 Categories

Walmart has quietly reduced platform commissions for 14 categories, including clothing, electronics, and home goods, aiming to reduce seller costs and improve the platform's pricing competitiveness during major promotions.