EU Ends De Minimis, FedEx Strengthens Support for APAC Businesses
The EU will cancel the import duty exemption for goods under €150 starting July 1. FedEx is assisting over 5,000 businesses in the APAC region to cope with new customs requirements and cost changes, sellers need to reassess pricing strategies in the European market in advance.
What are the key facts?
- 1EU ends import duty exemption for goods below €150
- 2Policy effective date: July 1, 2026
- 3New regulations cover approximately 93% of cross-border e-commerce flow
What happened?
The EU is set to eliminate the import duty exemption policy for goods valued under €150. This policy adjustment will affect approximately 93% of cross-border e-commerce packages, requiring all cross-border e-commerce sellers to pay close attention. FedEx has launched a support program for businesses in the APAC region, offering educational workshops to help sellers understand new customs compliance requirements and potential cost increases. These measures aim to assist sellers in better adapting to the upcoming regulations, allowing them to make adjustments in advance to avoid additional costs due to tariff changes.
What does this mean for cross-border sellers?
Sellers need to immediately assess the impact of the new tariff policy on their pricing strategies in the European market, especially for low-value items. Highest priority action: recalibrate product pricing this week to remain competitive.