New TikTok Shop U.S. SPS to Launch on October 16
The new TikTok Shop U.S. Shop Performance Score (SPS) is being rolled out for preview and is scheduled to launch officially on October 16, 2026. The score will cover product satisfaction, logistics, fulfillment, and other dimensions.
What are the key facts?
- 1New Shop Performance Score is being previewed in phases
- 2New SPS is scheduled to launch officially on October 16, 2026
- 3Score is primarily for preview during the trial period
- 4Score will focus on product satisfaction, logistics, and fulfillment performance
- 5Score may affect platform benefits, traffic, and campaign eligibility
- 6New score applies to U.S.-based sellers and cross-border sellers targeting U.S. consumers
What happened?
TikTok Shop’s U.S. Seller Center recently updated its trial-run guidance for the new Shop Performance Score (SPS). The new score began phased previews on September 21, 2026, and is scheduled to launch officially on October 16, 2026. During the trial period, the score is primarily for preview purposes and will not immediately change sellers’ existing benefits. After the official launch, the score will focus on product satisfaction, logistics performance, and fulfillment performance, and may further affect platform benefits, traffic, campaign eligibility, and sellers’ operational decisions. The change applies to both U.S.-based sellers and cross-border sellers targeting U.S. consumers. Issues including return rates, negative reviews, shipping delays, logistics exceptions, and discrepancies between product descriptions and actual products may be reflected collectively through the new scoring system. The original notice also advises sellers to review product satisfaction, fulfillment speed, logistics scanning milestones, canceled orders, after-sales service, and return data before the official effective date, and to manage high-return, high-negative-review, and high-delay SKUs separately. If the platform allows appeals, sellers should also retain shipping documentation, logistics tracking, quality inspection records, and buyer communication evidence for review submissions in the event of abnormal scores.
What does this mean for cross-border sellers?
The new SPS is scheduled to launch officially on October 16, 2026. U.S.-based sellers and cross-border sellers targeting U.S. consumers should monitor product satisfaction, logistics, and fulfillment performance. After launch, return rates, negative reviews, shipping delays, logistics exceptions, and discrepancies between product descriptions and actual products may affect platform benefits, traffic, and campaign eligibility.
What should sellers do now?
- 1This week, screen cross-border stores targeting U.S. consumers and create a high-risk SKU list based on product satisfaction, returns, negative reviews, and canceled orders. After completion, label the issue type and pending handling record for each SKU.Listing character checker
- 2This week, review shipping timeliness and logistics scanning milestones for key U.S. store SKUs, and save shipping documentation and logistics tracking for each order. After completion, create an exception-order list and confirm that each exception has a handling record.Procurement List
- 3This week, check the titles, details, and actual product conditions of U.S. listings with high returns and negative reviews, and correct descriptions that may cause misunderstanding. After completion, retain the before-and-after content and listing review results.Listing Optimizer