TikTok Shop EU Requires Additional Manufacturer Information
TikTok Shop EU requires all products to include manufacturer information from September 30, 2026, and the platform may also verify business and product responsible-party details.
What are the key facts?
- 1All EU-market products must include manufacturer information
- 2The requirement takes effect on September 30, 2026
- 3The requirement covers multiple EU markets and invited cross-border sellers
- 4The platform may verify business information and the actual operating representative
- 5Failure to prove the responsible party may lead to selling restrictions
What happened?
The TikTok Shop EU seller policy bulletin states that, from September 30, 2026, all products sold on TikTok Shop in the EU must include Manufacturer Information. The requirement applies to EU markets including Belgium, Germany, Spain, France, Ireland, Italy, the Netherlands, and Poland, and also affects cross-border sellers invited to enter the EU market. Based on internal risk alerts or user reports, the platform may conduct targeted checks of business information, the actual operating representative, identity documents, and information displayed to consumers. If a seller cannot prove the manufacturer, brand authorization, or the responsible party for a product, it may face product delisting, account reviews, selling privilege restrictions, or consumer complaints. For Chinese sellers, the platform states that entering only the trading company name is insufficient; they should also organize the factory entity, manufacturer address, brand authorization, responsible person, and product label information.
What does this mean for cross-border sellers?
From September 30, 2026, all products on TikTok Shop EU must include manufacturer information, and a trading company name cannot replace complete manufacturer details. Missing documentation or an inability to prove the manufacturer, brand authorization, or responsible product party may lead to product delisting, account reviews, selling privilege restrictions, or consumer complaints.
What should sellers do now?
- 1Export active listings for stores in Belgium, Germany, Spain, France, Ireland, Italy, the Netherlands, and Poland; add the manufacturer, address, and responsible-party information for each listing and compile a list of missing fields.Listing character checker
- 2For each product listed in the EU, organize the factory entity, manufacturer address, brand authorization, responsible person, and product label materials; link them to the corresponding listings and complete a documentation package for platform checks.Listing Optimizer
- 3Check whether the EU store business information, actual operating representative, identity documents, and consumer-facing information are consistent. Record each inconsistency, owner, and correction result, and produce a pre-review self-checklist.