TikTok Shop Pilots New SPS in the U.S.: Sellers Need to Adjust Fulfillment
TikTok Shop is previewing a new SPS for the U.S. market, with stronger emphasis on product-level satisfaction, logistics, and fulfillment performance. Sellers should optimize shipping and transportation in advance.
What are the key facts?
- 1New Shop Performance Score preview pilot: September 21–October 14, 2026
- 2New score scheduled for official launch: October 15, 2026
- 3New score continues to use a 0-to-5 scale
- 4Greater emphasis on product-level satisfaction, logistics, and fulfillment performance
- 5During the pilot, the new score is for preview only; benefits and incentives continue to use the previous SPS
- 6Changes mainly affect all U.S. sellers who can view SPS
What happened?
TikTok Shop has announced a new Shop Performance Score (SPS) and scheduled a preview period from September 21 to October 14, 2026, with an official launch planned for October 15, 2026. The new score will continue to use a 0-to-5 scale, while product satisfaction will shift further toward product-level scoring. It will also place renewed emphasis on logistics and fulfillment performance, particularly faster shipping, transportation times, and free-shipping performance.
During the pilot period, the new score will be available for preview only. Store benefits and incentives will continue to be calculated using the previous SPS, and sellers will temporarily be unable to appeal the new score.
The changes mainly affect all U.S. sellers who can view SPS, especially sellers with multiple SKUs, dropshipping operations, overseas warehouses, and low-priced free-shipping products. The platform recommends using the pilot window to review SKU-level negative reviews, refunds, shipping delays, and transportation tracking, and to adjust inventory locations, promised delivery times, and free-shipping strategies in advance. These measures are intended to reduce the impact on traffic and campaign eligibility after the official transition.
What does this mean for cross-border sellers?
During the new SPS preview period from September 21 to October 14, 2026, U.S. sellers can identify product-level satisfaction, shipping-delay, and transportation-time issues in advance. The new score is scheduled to launch on October 15, 2026, and may affect traffic and campaign eligibility after the transition, with particular attention required for multi-SKU, dropshipping, overseas-warehouse, and low-priced free-shipping products.
What should sellers do now?
- 1During the preview period from September 21 to October 14, 2026, organize negative reviews, refunds, and shipping-delay records for each SKU and create an issue list for each U.S. store; completion requires covering all SKUs that can view SPS and marking items requiring correction.Listing Optimizer
- 2For multi-SKU, dropshipping, and overseas-warehouse products in the U.S. market, check inventory locations, promised delivery times, and transportation tracking item by item, prioritizing delayed SKUs; completion requires an SKU-level fulfillment remediation table with responsible process steps and review results.Procurement List
- 3Before the official launch, review free-shipping strategies and transportation costs for low-priced free-shipping products, and calculate the SKU scope to retain or adjust separately; completion requires two SKU lists and confirmation of the settings to be implemented by October 15, 2026.Profit calculator