TikTok Shop Thailand launches new customer service and compliance regulations
TikTok Shop Thailand tightens operational rules, requiring sellers to complete product information corrections by June 20 and strictly assessing buyer message response rates within 12 hours starting July 6, with penalties for non-compliance.
What are the key facts?
- 1Effective July 6
- 2Penalties for response rate below 85%
- 3Complete product compliance corrections by June 20
What happened?
TikTok Shop Thailand has released new phased regulations requiring sellers to ensure product descriptions match the actual items. Starting July 6, for stores that receive more than two messages in 30 days, if the 12-hour response rate is below 85%, it will trigger tiered penalties. This move aims to improve service quality on the platform, ensuring users receive timely information responses. Additionally, the platform will launch a customer service transfer feature to divert inquiries, effectively enhancing customer service handling capacity. Sellers need to pay attention to these new regulations to avoid affecting store performance.
What does this mean for cross-border sellers?
Sellers should quickly check SKU information and consider enabling automated reply tools or setting vacation modes to avoid penalties for not meeting response rate standards during major sales events.