TikTok Shop Thailand Launches New Regulations for Customer Service and Product Compliance
TikTok Shop Thailand has released new regulations regarding product description consistency and customer service response time. Sellers must complete product information adjustments by June 20 and ensure a response rate of at least 85% within 12 hours starting July 6, or face penalties.
What are the key facts?
- 1TikTok Shop Thailand
- 2Complete product compliance adjustments by June 20
- 3Response rate below 85% will incur penalties from July 6
What happened?
TikTok Shop Thailand has issued new regulations in phases, requiring sellers to complete adjustments to ensure that product descriptions, attributes, and promotional content accurately reflect the actual products by June 20. Starting July 6, stores that have a buyer message response rate below 85% within 12 hours will trigger tiered penalties. These new regulations aim to enhance the overall service quality of the platform and ensure consumers receive a better shopping experience. Sellers must conduct a thorough review of existing product information to meet these requirements. Any non-compliant product information may affect store reputation and sales.
What does this mean for cross-border sellers?
Sellers must immediately check SKU information, especially the accuracy of product descriptions. It is advisable to enable auto-reply tools or set vacation modes to avoid impacts from not meeting response rate standards. Highest priority action: complete all product information adjustments by June 20.