TikTok Shop Thailand Updates Redirecting Traffic Rules
TikTok Shop Thailand updated its “Redirecting Traffic” rules, prohibiting sellers from directing buyers to external transaction channels through various on- and off-platform touchpoints.
What are the key facts?
- 1TikTok Shop Thailand updated its traffic-directing rules on October 14, 2026
- 2The rules restrict directing buyers to external websites, social media accounts, or other transaction channels
- 3The rules cover product titles, images, short videos, livestream verbal promotions, customer service messages, and packaging cards
- 4Violations may result in content removal, traffic restrictions, demerit points, or shop penalties
What happened?
TikTok Shop Thailand’s policy list shows that the “Redirecting Traffic” rules were updated on October 14, 2026. The rules mainly target sellers, creators, or livestream hosts who use product titles, product images, short videos, livestream verbal promotions, customer service messages, packaging cards, or promotional information to direct buyers to external websites, social media accounts, standalone websites, or other transaction channels. Examples of common risks listed in the original text include placing a standalone-site QR code in a parcel, directing buyers to place orders through WhatsApp or WeChat, announcing off-platform contact details during livestreams, and using coupons to induce buyers to bypass TikTok Shop to complete transactions. Affected operators include brands, creator affiliates, livestream sellers, and merchants using a “platform acquisition, standalone-site repurchase” model. The original text recommends reviewing product images, detail pages, livestream scripts, automated replies, and packaging materials, and notes that violations may result in content removal, traffic restrictions, demerit points, or shop penalties.
What does this mean for cross-border sellers?
Following the update to TikTok Shop Thailand’s traffic-directing rules, product titles, images, short videos, livestream statements, customer service messages, and packaging cards may all create compliance risks. Sellers should stop directing buyers to external websites, social media accounts, standalone websites, or other transaction channels, and promptly review the risks of content removal, traffic restrictions, demerit points, or shop penalties.
What should sellers do now?
- 1This week, check TikTok Shop Thailand product titles, images, short videos, and detail pages item by item; remove information about external websites, social media accounts, standalone websites, and other transaction channels; and create a checked-Listing checklist.Listing character checker
- 2This week, review TikTok Shop Thailand customer service messages and automated replies; remove content directing buyers to place orders through WhatsApp or WeChat; replace the customer service scripts; and retain a before-and-after script review sheet.AI Customer Service
- 3This week, recheck TikTok Shop Thailand livestream scripts, creator verbal promotions, and packaging cards; remove off-platform contact details, standalone-site QR codes, and promotional information that bypasses TikTok Shop; and produce a compliance checklist for livestream and packaging materials.Creator Outreach