TikTok Shop to Launch New Account Health Rating System in July
TikTok Shop will comprehensively upgrade its seller compliance system in July by replacing the previous violation point system with an 'Account Health Rating' (AHR). The new system not only focuses on seller performance but also introduces benchmarking against competitors in the same category, meaning compliance pressure on sellers will increase as average industry standards rise.
What are the key facts?
- 1Abolishment of the violation points system
- 2Introduction of Account Health Rating (AHR): 0-1000 points
- 3Introduction of benchmarking against competitors in the same category
What happened?
TikTok Shop officially launched the Account Health Rating (AHR) system in July, replacing the old violation point mechanism. Sellers start with an initial score of 200 points, gaining points for order completions and compliant operations, while points are deducted for violations. Additionally, the rate of negative reviews and seller fault refund rates will now be compared horizontally against competitors in the same category rather than based on fixed thresholds.
What does this mean for cross-border sellers?
Sellers can no longer just avoid violations; they must outperform competitors in return rates and review performance. It is recommended to closely monitor the AHR score and enhance scrutiny on related creator content, as violations by creators can directly impact store ratings.