TikTok Shop Updates U.S. Seller Enforcement Policy
TikTok Shop updated its U.S. seller enforcement policy, covering account health ratings, shop functions, orders, settlements, and withdrawals.
What are the key facts?
- 1Applies to U.S. sellers and their affiliated shops
- 2The platform may restrict functions, remove products, and suspend orders
- 3Account health ratings of 150, 100, 50, and 0 points may trigger further enforcement
- 4A first appeal generally must be submitted within 30 days of the violation notice
- 5Fund-freeze periods include 45, 90, or 365 days
What happened?
TikTok Shop updated its Seller Enforcement Policy for the U.S. on October 6, 2026. The policy applies to U.S. sellers and their affiliated shops. For rule violations or failure to meet performance standards, the platform may issue warnings, restrict specific functions, remove products, suspend participation in marketing activities or affiliate programs, restrict the creation of new products, reduce shop and product exposure, and limit sellers’ shipping permissions. It may also set order-volume limits, suspend new orders, require account reverification, and delay settlements or temporarily freeze withdrawals.
The policy specifically identifies account health rating thresholds of 150, 100, 50, and 0 points that may trigger further enforcement. Fund-freeze periods include 45, 90, or 365 days. In cases involving fraud, malicious conduct, or illegal activity, the platform may permanently withhold some or all funds. Appeals generally have defined deadlines: a first appeal usually must be submitted within 30 days of receiving the violation notice, while a second appeal after rejection of the first must be filed within 15 days. The deadlines for some urgent violations may be shortened to 12–72 hours.
What does this mean for cross-border sellers?
Account health ratings, fulfillment performance, and product compliance for U.S. shops and affiliated shops may directly affect listing, order, marketing, affiliate, and withdrawal permissions. Include violation notices, appeal deadlines, and fund-freeze risks in routine shop management to avoid larger losses from missed deadlines.
What should sellers do now?
- 1Review the U.S. main shop and affiliated shops this week. Record each shop’s account health rating and potentially noncompliant products, mark risks at the 150-, 100-, 50-, and 0-point thresholds, and create a trackable remediation table.Listing character checker
- 2Create a violation-notice processing checklist for U.S. shops. Record the 30-day first-appeal, 15-day second-appeal, and urgent 12–72-hour deadlines; review historical notices and produce a list of items requiring appeals.
- 3Sample high-volume and high-return products in the U.S. market. Check product information, fulfillment status, and shipping-permission impacts; map problematic listings and orders to responsible owners and keep a record of each remediation item.Listing Optimizer