TikTok Shop U.S. launches seller referral rewards: Service providers and established sellers can acquire new customers
TikTok Shop U.S. has opened a seller referral program. Eligible referrers who invite new U.S. merchants and help them meet targets can earn up to $150 per qualified referral.
What are the key facts?
- 1TikTok Shop U.S. announced the seller referral program terms
- 2The first-tier reward is $50 subject to sales and buyer requirements
- 3The second-tier reward is $100, with a maximum of $150 per qualified referral
- 4Each referrer may refer up to 10 new sellers
- 5Rewards may be adjusted because of refunds, fraud, or violations
What happened?
TikTok Shop U.S. announced the terms of its seller referral program on September 24, 2026. The program is open to eligible U.S. sellers. After a referrer invites a new U.S. merchant to complete onboarding and meet specified sales targets, the first tier provides $50 when the referred seller achieves at least $100 in settled GMV and has five unique buyers within the first 30 days. The second tier provides an additional $100 when the seller reaches $1,000 in settled GMV and five unique buyers during the same 30-day period, for a maximum of $150 per qualified referral. Each referrer may refer up to 10 new sellers. Rewards are subject to a T+7 risk review. The platform may suspend, revoke, or adjust rewards because of refunds, fraud, abnormal orders, violations, or failed reviews. The program applies only to the U.S. site and new U.S. merchants; re-registering an existing account generally does not qualify. Service providers and established sellers should also verify the referral link validity period, the merchant’s new-account status, and the definition of settled GMV.
What does this mean for cross-border sellers?
The seller referral program offers an additional customer-acquisition incentive to sellers with supplier, brand-customer, or overseas-warehouse customer networks. Before participating, sellers must verify new-U.S.-merchant eligibility, referral-link validity, settled GMV, and unique-buyer requirements, while keeping records for refunds, fraud, abnormal orders, and the T+7 risk review.
What should sellers do now?
- 1This week, organize lists of suppliers, brand customers, and overseas-warehouse customers. Screen for new U.S. merchants, verify that they are new merchants and did not re-register with an existing account, and create a candidate referral list of no more than 10 people while recording each referral link’s validity period.Creator Outreach
- 2This week, create a 30-day tracking sheet for each referred seller. Record settled GMV, unique buyers, refunds, abnormal orders, and violations, and separately verify the $100/five-buyer and $1,000/five-buyer targets.Profit calculator
- 3This week, mark the T+7 risk-review milestone in the reward register. Save evidence of the referral link, merchant eligibility, and settled GMV, and immediately suspend reward expectations if a review fails or refund or fraud risks arise.My AI Agents