TikTok Shop US Opens LIVE Auction With AHR Requirement Above 150
TikTok Shop US has opened LIVE Auction, but sellers must have an AHR above 150, a healthy account status, and no active restrictions.
What are the key facts?
- 1LIVE Auction in the US is not open to all sellers
- 2AHR must be above 150
- 3The account must be in good standing with no active restrictions
- 4No recent serious violations are allowed
- 5Sellers retain product and transaction compliance responsibility
What happened?
In a Seller Academy page updated on October 8, TikTok Shop stated that the LIVE Auction feature in the US is not available to all sellers. Sellers must have an Account Health Rating (AHR) above 150, be in good account standing, have no active restrictions, and have no recent serious violations involving products, services, intellectual property, or other areas. After qualifying, sellers must continue to meet platform requirements and remain fully responsible for product authenticity, legality, safety, category selection, brand authorization, inventory, pricing, shipping fees, fulfillment, and after-sales service. The feature is particularly relevant to sellers seeking to clear inventory through live auctions or sell collectibles, trending products, secondhand goods, or highly interactive products. Even when live operations are handled by influencers, hosts, or third-party service providers, the seller’s compliance responsibility does not transfer. Sellers should improve their AHR, address historical violations, complete brand authorizations and product qualifications, and then plan live auctions.
What does this mean for cross-border sellers?
LIVE Auction is not enabled by default. US sellers must first confirm that their AHR is above 150, their account is in good standing, they have no active restrictions, and they have no recent serious violations. Even when influencers, hosts, or third parties operate the stream, sellers retain full compliance responsibility for products, brand authorization, inventory, pricing, fulfillment, and after-sales service.
What should sellers do now?
- 1This week, log in to the US seller account and record the current AHR, active restrictions, and recent serious violations. Check each requirement, including an AHR above 150 and good account standing, and create an eligibility checklist before deciding whether to apply for LIVE Auction.Listing character checker
- 2This week, create a qualification package for products planned for LIVE Auction. Check product authenticity, safety, category, brand authorization, inventory, pricing, shipping fees, fulfillment, and after-sales materials item by item; do not schedule products with missing items for live sales.Creator Outreach