TikTok Shop US Updates Campaign Enrollment Thresholds
TikTok Shop US updated its Campaign FAQs, clarifying SPS, logistics delay rate, and product compliance requirements during campaign enrollment and participation.
What are the key facts?
- 1TikTok Shop US updated its Campaign FAQs
- 2Enrollment generally requires an SPS of 3.5 or higher
- 3Logistics delay rate generally must not exceed 20%
- 4SPS below 3.0 after enrollment may lead to campaign benefits being revoked
- 5Non-compliant products may be removed from campaigns
What happened?
TikTok Shop US updated its Campaign FAQs on October 15, 2026, explaining store health requirements for campaign enrollment and participation. In general, a seller’s Shop Performance Score (SPS) must be 3.5 or higher, and the logistics delay rate (LDR) generally must not exceed 20%; enrolled products must also have good quality and compliance records. New stores may not need an SPS under certain conditions, but the number of serious violations in the past 30 days generally must not reach the platform’s limit. After successful enrollment, if the SPS falls below 3.0, the platform may revoke campaign benefits; non-compliant products may also be removed from campaigns. The rules affect eligibility for US-site major promotions, subsidies, traffic campaigns, and creator partnerships, covering new stores, low-price assortment stores, cross-border direct-shipping stores, and sellers with slow after-sales responses. The source also warned that sellers should not raise metrics temporarily only before enrollment, but should continuously control shipping timeliness, refund rates, product-quality complaints, and violation records.
What does this mean for cross-border sellers?
TikTok Shop US campaign eligibility depends not only on store performance at enrollment. Campaign benefits may also be revoked if SPS falls below 3.0 during participation or products become non-compliant. Sellers need to continuously control SPS, logistics delay rates, product-quality complaints, and violation records, or eligibility for major promotions, subsidies, traffic campaigns, and creator partnerships may be affected.
What should sellers do now?
- 1This week, create a campaign eligibility sheet for all products planned for US-site campaigns, recording SPS, logistics delay rate, quality complaints, and violations by store. Confirm that enrolling stores have an SPS of at least 3.5 and an LDR of no more than 20%.Dimensional weight
- 2Set weekly alerts for US stores already participating in campaigns, focusing on whether SPS is approaching 3.0, whether logistics are delayed, and whether products remain compliant. Produce a list of abnormal listings this week and assign corrective actions.
- 3Review the titles, images, descriptions, quality records, and violation records of campaign products one by one this week. Remove products with compliance risks, and retain the campaign-product review sheet after completion to avoid removal during participation.