TikTok Shop U.S. Updates Seller Enforcement Policy
TikTok Shop U.S. updated its seller enforcement policy, outlining violation measures and further actions that may be triggered by AHR scores.
What are the key facts?
- 1TikTok Shop U.S. updated its seller enforcement policy on October 6, 2026
- 2The policy applies to all U.S. sellers and their stores
- 3The platform may impose store and traffic measures for multiple types of violations
- 4Further actions may be triggered at AHR scores of 150, 100, 50, and 0
- 5Some shipping-permission restrictions may last 90 to 365 days
What happened?
TikTok Shop U.S. updated its seller enforcement policy on October 6, 2026. The policy applies to all U.S. sellers and their stores. Under the policy, the platform may take various measures against violations related to product, fulfillment, content, or performance rules, including issuing warnings, deducting Account Health Rating (AHR) points, removing products, freezing or restricting store features, suspending participation in campaigns and affiliate programs, reducing product or store exposure, restricting Seller Shipping, and limiting order volume. The policy also states that further actions may be triggered when AHR reaches 150, 100, 50, or 0 points, although the specific deduction depends on the type, severity, and recurrence of the violation. Some shipping-permission restrictions may last 90 to 365 days. The sellers most affected may include U.S.-based sellers, cross-border managed sellers, stores that rely on creator distribution and campaign traffic, and sellers exposed to risks involving duplicate listings, false shipment reporting, product compliance, or after-sales disputes. The original policy recommends that sellers check Shop Health and appeal deadlines daily to avoid missing remediation windows and facing simultaneous impacts on funds, traffic, and order-taking eligibility.
What does this mean for cross-border sellers?
TikTok Shop U.S.’s new policy covers product, fulfillment, content, and performance operations. Violations may result in AHR deductions, product removal, reduced traffic, shipping restrictions, or order-volume limits. Further measures may be triggered at AHR scores of 150, 100, 50, and 0, while some shipping-permission restrictions may last 90 to 365 days. Sellers should prioritize daily compliance checks and appeal-deadline management.
What should sellers do now?
- 1This week, establish a daily Shop Health and appeal-deadline checklist for every U.S. store, recording the AHR, violation type, remediation status, and deadline for each item. Completion requires a trackable log with an owner and resolution for every pending item.Listing character checker
- 2This week, review high-risk U.S. listings one by one, focusing on duplicate listings, product compliance information, content rules, and after-sales dispute records, and mark remediation items based on the review results. Completion requires before-and-after records and a review conclusion for every problematic listing.Listing Optimizer
- 3This week, check fulfillment and Seller Shipping settings for cross-border managed stores, identify risks involving false shipment reporting, order-volume limits, and shipping permissions, and review reliance on campaigns and affiliate programs. Complete a store-level risk list covering every active store.Procurement List