TikTok Shop Vietnam Adjusts Transaction Fee Savings Program
TikTok Shop Vietnam will adjust the Transaction Fee Savings Program based on a store’s advertising spend rate over the past 30 days, introducing a tiered savings structure from October 21.
What are the key facts?
- 1Program adjustment begins October 21, 2026, GMT+7
- 2Savings structure is tiered by the advertising spend rate over the past 30 days
- 3A 10% to below 15% advertising spend rate corresponds to a 1.0% savings rate
- 4Vietnam transaction fee standard is 6%
What happened?
An update published on the TikTok Shop Vietnam Seller University page on October 13, 2026, states that the Transaction Fee Savings Program will change from October 21, 2026 (GMT+7) to a tiered savings structure based on a store’s advertising spend rate over the past 30 days, or L30D ads take rate. The page gives an example in which an advertising spend rate of at least 10% and below 15% corresponds to a savings rate of 1.0%. The platform continues to state that the Vietnam transaction fee standard is 6%; after a tax registration authority provides and verifies the tax identification number with TikTok, the platform charges fees only on the amount excluding the relevant taxes. Directly affected sellers include local Vietnamese sellers, brands registered and operating TikTok Shop in Vietnam, and cross-border sellers entering the Vietnamese market through local companies, agents, or overseas warehouses. Sellers need to include advertising fees, transaction fees, platform discounts, taxes, and refunds in the profit calculation for each order. If advertising spend is increased to obtain a savings rate without simultaneously improving conversion, actual profit may decrease instead.
What does this mean for cross-border sellers?
TikTok Shop Vietnam will adjust the transaction fee savings structure based on a store’s advertising spend rate over the past 30 days; higher advertising spend does not necessarily mean higher order profit. Vietnam sellers should include advertising fees, the 6% transaction fee, platform discounts, taxes, and refunds in the profit calculation for each order.
What should sellers do now?
- 1Update the profit calculator for the Vietnam store with advertising fees, the 6% transaction fee, platform discounts, taxes, and refunds; separately calculate order profit when the advertising spend rate is at least 10% and below 15%, and export the comparison results.Profit calculator
- 2Check the store’s L30D ads take rate for the past 30 days this week, create a table by store and key Listing covering advertising spend rate, conversion rate, and actual profit, and flag anomalies for each store.
- 3Verify whether the Vietnam store’s tax identification number has been provided by the tax registration authority and verified by TikTok, and distinguish amounts including tax from amounts excluding the relevant taxes in the profit model; create a checklist covering tax number status and fee definitions.