Walmart Marketplace Sets Seller Performance Thresholds
Walmart Marketplace evaluates sellers based on order performance, focusing on cancellation, delivery, tracking, response, returns, and feedback metrics.
What are the key facts?
- 1Seller evaluation based on orders from the most recent 30 or 60 days
- 2Cancellation rate threshold: 2% or less
- 3On-time delivery rate threshold: 90% or higher
- 4Late shipment rate threshold: 5% or less
- 5Prolonged failure may lead to listing suppression, account suspension, or termination of selling eligibility
- 6WFS generally assumes most fulfillment metrics, but sellers may still be responsible for negative feedback rate
What happened?
According to Walmart Marketplace’s official seller standards page, the platform evaluates sellers based on order performance over the most recent 30 or 60 days. Evaluation metrics include cancellation rate, on-time delivery rate, valid tracking rate, seller response rate, return rate, item-not-received rate, and negative feedback rate. The key requirements listed on the page are a cancellation rate of 2% or less, an on-time delivery rate of 90% or higher, and a late shipment rate of 5% or less. If sellers are unable to meet the standards over an extended period, the platform may take measures including suppressing listings, suspending accounts, or terminating selling eligibility. For sellers using Walmart Fulfillment Services, the platform can generally assume responsibility for most fulfillment metrics, but sellers may still be responsible for their negative feedback rate. The rule particularly affects sellers shipping directly from China or other countries to the United States; unstable inventory synchronization, delivery estimates that are too short, delayed transmission of logistics tracking information, and customs delays may all affect performance.
What does this mean for cross-border sellers?
Walmart Marketplace evaluates sellers based on order performance over the most recent 30 or 60 days. Failure to meet the cancellation rate, on-time delivery rate, or late shipment rate requirements may affect listing visibility, account status, and selling eligibility. Cross-border direct-shipping sellers should also guard against inventory synchronization issues, delayed tracking updates, and customs delays; even when using WFS, sellers may remain responsible for negative feedback rates.
What should sellers do now?
- 1This week, export orders from the most recent 30 or 60 days for the Walmart store, create a performance table covering cancellation rate, on-time delivery rate, late shipment rate, and valid tracking rate, mark whether each meets the thresholds of 2% or less, 90% or higher, and 5% or less, and retain the inspection results.Listing character checker
- 2For high-volume SKUs shipped directly from China or other countries, review inventory synchronization, delivery commitments, and tracking updates one by one this week; create an action list for stockouts, customs delays, and late shipments, and retain one verifiable tracking record for each SKU after completion.Procurement List
- 3This week, identify high-volume SKUs in the Walmart store, assess each for transfer to Walmart Fulfillment Services or a U.S. local warehouse, and produce a list of the SKU, current fulfillment method, and proposed adjustment, prioritizing products with unstable inventory synchronization.
- 4Review recent buyer inquiries, returns, and negative feedback for the Walmart store; organize a pending-action list by product and issue type, complete a response or improvement record for each item, and retain traceable results.AI Customer Service