Walmart Opens Gift Orders for Eligible Seller-Fulfilled Products
Walmart now allows consumers to purchase eligible seller-fulfilled products as gifts, with gift messages, electronic gift receipts, and related order information.
What are the key facts?
- 1Walmart opens gift orders for some seller-fulfilled products
- 2Sellers do not need to enroll separately; Walmart automatically determines eligibility
- 3Gift orders support gift messages and electronic gift receipts
- 4Gift information appears in Seller Center order details
- 5Eligible returns can be initiated directly by the gift giver
What happened?
Walmart Marketplace released an order feature update on November 5, 2026, enabling gift orders for some seller-fulfilled products. Consumers can purchase eligible seller-fulfilled products as gifts, and sellers do not need to enroll separately; Walmart automatically determines product eligibility. Gift messages can be added at checkout, and recipients receive an electronic gift receipt. Relevant gift information appears in the order details in Seller Center, helping sellers identify the orders and complete fulfillment. Where eligible, the gift giver can also initiate a return directly. The feature applies to Marketplace products that meet Walmart’s eligibility requirements, with Walmart automatically determining whether each product is included. For cross-border sellers, packing slips must not display the product price, as this could affect the gift experience. Customer service, warehouse, and order-review processes must also be able to identify gift orders and distinguish between different return initiators.
What does this mean for cross-border sellers?
Walmart will automatically determine whether some seller-fulfilled products support gift orders, and sellers do not need to enroll separately. Sellers should adjust packaging, warehouse, customer service, and return-review processes to ensure packing slips do not show prices and to distinguish return handling by the gift giver and recipient.
What should sellers do now?
- 1This week, establish a gift-order packaging SOP for the Walmart seller-fulfilled store. Check each packing slip to ensure the product price is hidden, and verify the gift-message and electronic-gift-receipt prompts. Complete a checklist that the warehouse can follow.Procurement List
- 2This week, review the Walmart seller-fulfilled order-review process in Seller Center, identify where gift information is displayed, and define warehouse identification steps. Use a completed order-identification and outbound-checklist as the acceptance standard.Listing character checker
- 3This week, add gift-order scripts for Walmart customer service that explain return-initiation scenarios for recipients and gift givers separately. Complete a customer-service response template and sample the return process to confirm that it distinguishes the two initiators.AI Customer Service