Walmart Pro Seller Eligibility Depends on Performance Metrics
Walmart’s Pro Seller program requires at least 90 days of active operations and includes a customer rating of 4.0 or higher; policy-violation warnings may result in loss of badge eligibility, and requirements may change.
What are the key facts?
- 1Pro Seller requires at least 90 days of active operations
- 2Public criteria include an average customer rating of 4.0 or higher
- 3Program requirements may change without notice
What happened?
The Walmart Marketplace Pro Seller page states that sellers must have at least 90 days of active operations. Pro Seller status also involves performance metrics including customer ratings, with public criteria including an average customer rating of 4.0 or higher. The page also warns that a policy-violation warning may result in loss of Pro Seller badge eligibility. Program requirements may change without notice, and Walmart reserves the right to include or exclude sellers at any time. The rule primarily affects third-party sellers seeking to improve conversion, gain more traffic, or receive related fee benefits through the Pro Seller badge, particularly cross-border sellers that have recently joined, have too few reviews, have high return rates, or have intellectual-property and product-compliance warnings. Sellers must also continuously manage order defect rate, shipping performance, customer ratings, cancellation rate, and policy-violation records.
What does this mean for cross-border sellers?
Pro Seller eligibility requires at least 90 days of active operations and continued compliance with performance requirements, including an average customer rating of 4.0 or higher. The badge is not permanent: policy-violation warnings may cause sellers to lose eligibility. Cross-border sellers should manage shipping, cancellations, order defects, and compliance records alongside sales.
What should sellers do now?
- 1Use Seller Center this week to organize customer ratings, shipping performance, cancellation rate, order defect rate, and policy-violation warnings, and flag each metric that is below requirements or presents a risk.Platform Policy
- 2Check recent products and the store for intellectual-property, product-compliance, or policy warnings, and complete remediation and responses for each warning received.
- 3Create a post-sale follow-up list for products with low ratings or too few reviews, resolve customer issues promptly, and reduce new negative feedback.Return-cost impact