Amazon Extends 2026 Black Friday and Cyber Monday Deal Submission Deadline to November 13
Amazon US has extended the 2026 Black Friday and Cyber Monday Deal submission deadline to November 13, while FBA inbound, storage capacity, and delivery timelines remain unchanged.
What are the key facts?
- 1Amazon US extends the 2026 Black Friday and Cyber Monday Deal submission deadline
- 2Sellers must still confirm promotion conditions in Seller Central
- 3An extended promotion submission deadline does not extend storage or delivery timelines
- 4Cross-border products may be affected by transportation and inbound receiving times
What happened?
Amazon US recently updated its seller announcement, extending the 2026 Black Friday and Cyber Monday Deal sourcing window to November 13, 2026, giving sellers who have not yet submitted promotions additional preparation time. Sellers must still use the Deals Dashboard in Seller Central to confirm product eligibility, pricing requirements, inventory status, and whether the products can receive event placement. The announcement also reminded sellers that FBA inbound shipments, storage capacity, and peak-season delivery arrangements for promotional products must still be completed in advance. Extending the submission deadline does not mean warehouse receiving or delivery timelines will also be extended. For cross-border sellers, products shipped from Asia may also be affected by ocean freight, air freight, customs clearance, and the time required for US warehouses to receive and put away inventory, particularly for FBA products that need the Prime badge. Sellers of apparel, toys, home goods, consumer electronics, and gifts need to recalculate actual margins after accounting for discounts, advertising spending, peak-season FBA fees, and the impact of the extended return window, avoiding situations in which a promotion is successfully submitted but inventory does not arrive in time, or in which concentrated returns after the promotion create cash-flow pressure.
What does this mean for cross-border sellers?
Amazon US has extended the Black Friday and Cyber Monday Deal submission deadline to November 13, 2026, giving sellers more preparation time, but FBA inbound, storage capacity, and peak-season delivery schedules have not been extended. Cross-border sellers should confirm that inventory can arrive in time before submitting promotions to avoid stockouts after launch or cash-flow pressure after the promotion.
What should sellers do now?
- 1This week, review the eligibility, pricing, inventory, and placement status of each Black Friday and Cyber Monday candidate listing in the Deals Dashboard in Seller Central, create a submission-ready list, and mark missing items.Procurement List
- 2This week, create replenishment checklists for US listings in apparel, toys, home goods, consumer electronics, and gifts that are planned for Deals, record shipping, customs clearance, inbound receiving, and sellable-inventory checks, and produce one replenishment table.
- 3This week, recalculate the effects of discounts, advertising spending, peak-season FBA fees, and the extended return window on promotional listings in the US using a profit calculator, save the actual margin results for each listing, and remove products whose margins are under pressure.Profit calculator