Amazon Extends Black Friday and Cyber Monday Deal Submission Window to November 13
Amazon has extended the 2026 Black Friday and Cyber Monday Deal sourcing window to November 13, but has not extended the FBA inbound deadline.
What are the key facts?
- 1Black Friday and Cyber Monday Deal sourcing window extended to November 13
- 2Promotion submission extension does not postpone the FBA inbound deadline
- 3Inventory, ASIN, and discount requirements still apply
- 4Promotion fee is a $100 upfront fee per promotion plus 1.5% of sales
- 5Variable fee capped at $5,000
What happened?
Amazon Seller Central recently reminded sellers that the Deal sourcing window for the 2026 Black Friday and Cyber Monday promotions has been extended to November 13, 2026. The extension of the promotion submission period does not mean that the FBA inbound deadline has also been postponed. Sellers still need to confirm that inventory has entered fulfillment centers, ASINs qualify for the promotion, prices meet the minimum discount requirement, and account health and advertising plans are in order. For sellers participating in Best Deals, Lightning Deals, or Prime Exclusive Price Discounts, fees remain a $100 upfront fee per promotion plus 1.5% of promotion sales, with the variable portion capped at $5,000. The change mainly affects third-party sellers seeking to submit promotions late, adjust discounts, or use existing inventory to drive fourth-quarter sales.
What does this mean for cross-border sellers?
The Deal sourcing window is extended to November 13, 2026, giving sellers more time to submit or adjust Black Friday and Cyber Monday promotions. The FBA inbound deadline is not extended, so inventory, ASIN eligibility, discount, account health, and advertising requirements still apply.
What should sellers do now?
- 1This week, filter ASINs in Seller Central that are being considered for Best Deals, Lightning Deals, or Prime Exclusive Price Discounts. Check for each ASIN that inventory has entered a fulfillment center, the promotion qualification, minimum discount, account health, and advertising plan, and produce a review table.Listing Optimizer
- 2This week, schedule eligible promotion submissions before November 13, 2026. Use a profit calculator to estimate the $100 upfront fee per promotion, 1.5% of sales, and the $5,000 maximum, and retain the results.Profit calculator
- 3This week, separately verify the FBA inbound status and original deadline for participating ASINs. Do not relax the requirement because the Deal sourcing window was extended; mark ASINs that have not entered fulfillment centers as ineligible for submission and create an exception list.Procurement List