Amazon India’s Great Indian Festival to Start on October 8
The Amazon India seller forum reminded sellers that the 2026 Great Indian Festival will start on October 8, requiring sellers in consumer electronics, home goods, and other categories to prepare in advance.
What are the key facts?
- 1The 2026 Great Indian Festival will start on October 8
- 2The information targets cross-border sellers operating on Amazon India
- 3Sellers need to prepare coupons, Deals, and advertising budgets
- 4Specific event requirements remain subject to Seller Central and the event pages
What happened?
The Amazon India seller forum recently reminded sellers that the 2026 Great Indian Festival will start on October 8. The event targets Amazon India operators and directly affects cross-border sellers selling to India from China and other regions, covering categories such as consumer electronics, home goods, small appliances, apparel, holiday gifts, and everyday goods. Before the promotion, sellers typically need to complete coupon and Deal setup, advertising budgets, inventory inbound shipments, and delivery-promise configurations. Products participating in platform activities may also be subject to discount thresholds, available inventory requirements, delivery-area requirements, and price-competition requirements. During the promotion, traffic, order volume, and return volume may all rise at the same time. Sellers therefore also need to check FBA inventory, local tax and import documents, product compliance, after-sales support in local languages, and cash-flow capacity. The public page currently confirms only the event start date. Specific Deal registration deadlines and discount requirements for different categories should still be based on invitations in Seller Central and the event pages.
What does this mean for cross-border sellers?
Amazon India’s Great Indian Festival will start on October 8. Sellers of consumer electronics, home goods, small appliances, apparel, holiday gifts, and everyday goods need to prepare inventory, promotions, advertising, and delivery in parallel. Traffic, order volume, and returns may all increase during the promotion, so tax and import documents, product compliance, after-sales language support, and cash flow should also be checked in advance. Specific event requirements are subject to Seller Central and the event pages.
What should sellers do now?
- 1Create a promotional preparation checklist for the relevant Amazon India stores this week. Check FBA inventory, available units, and inbound status for key listings in consumer electronics, home goods, and other priority categories, and record shortages, replenishment, and delivery-promise requirements.Procurement List
- 2Select the Amazon India listings intended for the event this week. Calculate the profit margin after coupons, Deals, and advertising investment, and produce a conclusion for each product covering price, cost, expected profit, and whether to participate.Profit calculator
- 3Review advertising campaigns and budget allocations for key Amazon India products this week. Mark the advertising plans requiring adjustment in light of the October 8 start date, and prepare a checklist covering budgets, listings, and review items.ACoS / ROAS calculator
- 4Complete local-language response content for Amazon India customer service and after-sales workflows this week, covering delivery, returns, and product issues. Sample-check response templates for key listings and produce a list of missing issues and revised wording.AI Customer Service