Amazon UK Updates FBM Commercial Order Fulfillment Requirements
Amazon UK will tighten FBM commercial order fulfillment requirements, assess business-hours delivery rates from September 30, and may deactivate persistently non-compliant products.
What are the key facts?
- 1At least a 90% business-hours delivery rate is required for FBM sellers from September 30, 2026
- 2Persistently non-compliant products may be deactivated from October 30, 2026
- 3Amazon recommends several tools to better align promised delivery times with actual performance
What happened?
Amazon’s UK seller forum published a policy update strengthening fulfillment requirements for seller-fulfilled (FBM) commercial orders. From September 30, 2026, FBM sellers must maintain a business-hours delivery rate of at least 90%. If sellers remain below this requirement, non-compliant products may be deactivated from October 30, 2026, with the impact particularly affecting orders for commercial buyers. Amazon recommends using Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping so that promised delivery times more closely match actual fulfillment performance. Sellers shipping directly to the UK from China, Southeast Asia, or other non-UK locations need to manage not only average delivery rates but also business-day handling times, customs delays, carrier scan times, and failed deliveries to commercial addresses. Cross-border sellers must also comply with applicable EU and UK import-document, IOSS, and customs-clearance requirements. Sellers of industrial products, office supplies, automotive parts, tools, wholesale packaging, and B2B products are more directly affected by the rule.
What does this mean for cross-border sellers?
From September 30, 2026, UK FBM commercial orders will be assessed against a business-hours delivery rate of at least 90%; persistently non-compliant products may be deactivated from October 30, 2026. Sellers shipping directly to the UK should include handling time, customs clearance, carrier scans, and failed deliveries to commercial addresses in daily fulfillment management.
What should sellers do now?
- 1This week, create a UK FBM commercial-order fulfillment tracker broken down by business-day handling, customs clearance, carrier scans, and commercial-address failure rates, covering listings for industrial products and office supplies; verify weekly that the business-hours delivery rate is at least 90%.Procurement List
- 2This week, enable or review Automated Handling Time, Shipping Settings Automation, and Amazon Buy Shipping item by item on the UK site for FBM products shipped directly to the UK; produce a list of differences between promised delivery times and actual fulfillment.
- 3This week, screen UK FBM products with persistently sub-90% business-hours delivery rates, prioritizing industrial products, automotive parts, and B2B categories; complete customs documents, review commercial-address delivery, and produce a remediation list.